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Rock on, macromarketing!
Peterson, Mark - In: Journal of macromarketing 40 (2020) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10012159098
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"Mind the gaps" between the marketing theory train and the marketing practice platform : the case of Egg Card
Madichie, Nnamdi O. - In: The marketing review 9 (2009) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10003819094
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How do marketing academics view research as opposed to teaching? : a projective technique puts some qualitative flesh on the quantitative bones
Boddy, Clive; Ennis, Sean - In: The marketing review 7 (2007) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10003451066
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Reflecting upon the linguistic limitations of marketing managerial practice
Quinn, Lee - In: Journal of customer behaviour 9 (2010) 3, pp. 243-251
Persistent link: https://www.econbiz.de/10008697920
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The role of Geodemographics in segmenting and targeting consumer markets : a delphi study
Mitchell, Vincent-Wayne; MacGoldrick, Peter J. - 2007
Persistent link: https://www.econbiz.de/10003538918
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Information and communication technology and marketing science : a long term perspective on evolving consumer behaviour
Lock, Andrew - In: Journal of customer behaviour 9 (2010) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003965739
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Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
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Accounting and marketing communications in arts engagement : a discourse analysis
Oakes, Helen; Oakes, Steve - In: Accounting forum : advancing the interdisciplinary and … 36 (2012) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10009621534
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Product containment resources facilitating decision-making in complex supply networks : a case study of milk distribution from farm to retail
Engelseth, Per - In: Decision-making for supply chain integration : supply …, (pp. 165-188). 2012
Persistent link: https://www.econbiz.de/10009615539