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United States
Brand management
17,500
Markenführung
17,086
Brand image
11,047
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10,930
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10,074
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9,977
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1,180
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1,133
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1,131
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1,129
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1,069
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1,023
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1,020
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1,017
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978
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976
Customer satisfaction
947
Kundenzufriedenheit
929
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891
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890
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848
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Bronnenberg, Bart J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Christodoulides, George
5
Goldschlag, Nathan
5
Joo, Joonhwi
5
Myers, Amanda
5
Petty, Ross D.
5
Bennett, Gregg
4
Childs, Marissa
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Holmes, Thomas P.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Li, Jessica
4
Markowitz, Sara
4
Prestemon, Jeffrey P.
4
Walsh, Patrick
4
Wara, Michael
4
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3
Bardhi, Fleura
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3
Berndt, Ernst R.
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Calantone, Roger J.
3
Chan-Olmsted, Sylvia M.
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Dahlhoff, Denise
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Friedrich-Schiller-Universität Jena
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Arthur D. Little, Inc
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Books on Demand GmbH <Norderstedt>
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Business Information Centre <Toronto>
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Conran Foundation <London>
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1
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1
Universität Mannheim
1
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The journal of brand management : an international journal
37
The journal of product & brand management
21
Psychology & marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
16
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of fashion marketing and management
10
The journal of consumer marketing
10
International journal of hospitality management
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of marketing theory and practice
8
SpringerLink / Bücher
8
Corporate reputation review : an international journal
7
European journal of marketing : EJM
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
Journal of retailing and consumer services
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
Report / Marketing Science Institute
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The IUP journal of brand management : IJBRM
7
Tourism management : research, policies, practice
7
Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing for higher education
6
Report / Marketing Science Institute / Marketing Science Institute
6
Trademarks, brands, and competitiveness
6
International journal of wine business research : IJWBR
5
Journal of marketing management : MM
5
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Source
All
ECONIS (ZBW)
1,102
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
3
Growing small brands : does a
brand
's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
4
Internal branding as a tool to ensure the employees'
brand
promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
5
Let's brandjam to humanize our brands
Gobé, Marc
- In:
Design thinking : integrating innovation, customer …
,
(pp. 109-120)
.
2010
Persistent link: https://www.econbiz.de/10003951945
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
8
Brand
resources for the construction of national identity?
Bulmer, Sandy
;
Buchanen-Oliver, Margo
-
2006
Persistent link: https://www.econbiz.de/10003582862
Saved in:
9
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
10
Assessing the validity of
brand
equity constructs
Menictas, Con
;
Wang, Paul
;
Louviere, Jordan J.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10009508050
Saved in:
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