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United States
Marketing management
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Shankar, Venkatesh
8
Varadarajan, Rajan
5
Chandy, Rajesh K.
2
Pan, Xing
2
Prabhu, Jaideep C.
2
Ratchford, Brian Thomas
2
Yadav, Manjit S.
2
Azar, Pablo
1
Bolton, Ruth N.
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1
Feng, Hui
1
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Jaworski, Bernard J.
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Kohli, Ajay Kumar
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Kushwaha, Tarun
1
Morgan, Neil A.
1
Narang, Unnati
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Narayanan, Sridhar
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MSI reports : working paper series
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Advances in applied microeconomics : a research annual
1
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1
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1
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Marketing mix decisions : new perspectives and practices
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organizing the new industrial economy
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ECONIS (ZBW)
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1
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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4
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
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5
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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6
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
7
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
Saved in:
8
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 84-101
Persistent link: https://www.econbiz.de/10003564889
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9
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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10
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
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