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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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The impact of violent humor on advertising success : a gender perspective
Swani, Kunal; Weinberger, Marc G.; Gulas, Charles S. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
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The effect of direct to consumer television advertising on the timing of treatment
Bradford, W. David; Kleit, Andrew N.; Nietert, Paul J.; … - In: Economic inquiry : journal of the Western Economic … 48 (2010) 2, pp. 306-322
Persistent link: https://www.econbiz.de/10003974575