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United States
Consumer behaviour
52
Brand management
47
Konsumentenverhalten
47
Markenführung
45
Marketing management
31
Marketingmanagement
29
Relationship marketing
29
South Africa
29
Beziehungsmarketing
26
Brand image
23
Markenimage
22
Marketing
22
Social Web
21
Social web
21
Brand
19
Markenartikel
19
Firm performance
18
International marketing
18
Südafrika
17
Unternehmenserfolg
17
Advertising
15
Customer satisfaction
15
Internationales Marketing
15
Lieferantenmanagement
15
Strategic management
15
Supplier relationship management
15
Corporate reputation
14
Internet
14
Strategisches Management
14
USA
14
Firmenimage
13
Internet marketing
13
Online-Marketing
13
Werbung
13
Bibliometrics
11
Corporate culture
11
Unternehmenskultur
11
B-to-B-Marketing
10
Bibliometrie
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English
14
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Pitt, Leyland F.
8
Berthon, Pierre R.
3
Spyropoulou, Stavroula
3
Abratt, Russell
2
Campbell, Colin
2
Dion, Paul
2
Katsikeas, Constantine S.
2
Tsao, Hsiu-yuan
2
Auh, Seigyoung
1
Aykol, Bilge
1
Boso, Nathaniel
1
Caruana, Albert
1
Christodoulides, Paul
1
Clyde, Colin Campbell <Baron>
1
Crittenden, Victoria Lynn
1
Halvorson, Wade
1
Hultman, Magnus
1
Kelsmark, Kevin Ann
1
Kietzmann, Jan
1
Leonidou, Leonidas C.
1
Mengüç, Bülent
1
Mills, Adam J.
1
Mischel, Leann
1
Morgan, Neil A.
1
Morrison, Stacey
1
Oghazi, Pejvak
1
Opoku, Robert Ankomah
1
Parent, Michael
1
Pepe, Michael S.
1
Plangger, Kirk
1
Sattari, Setayesh
1
Skarmeas, Dionysis
1
Wahlstrom, Asa
1
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Entrepreneurship and regional development : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of the Academy of Business Education : JABE
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
The journal of product & brand management
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ECONIS (ZBW)
14
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1
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
2
Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment
Spyropoulou, Stavroula
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10011865110
Saved in:
3
Unpacking the relationship between sales control and salesperson performance : a regulatory fit perspective
Katsikeas, Constantine S.
;
Auh, Seigyoung
;
Spyropoulou, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011850409
Saved in:
4
International entrepreneurial orientation and regional expansion
Boso, Nathaniel
;
Oghazi, Pejvak
;
Hultman, Magnus
- In:
Entrepreneurship and regional development : an …
29
(
2017
)
1/2
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011698490
Saved in:
5
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
6
The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads
Kelsmark, Kevin Ann
;
Dion, Paul
;
Abratt, Russell
; …
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10009238577
Saved in:
7
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
8
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
9
Case teaching in the age of technological sophistication
Pitt, Leyland F.
;
Crittenden, Victoria Lynn
;
Plangger, Kirk
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
Saved in:
10
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
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