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The corporate branding triumvarite : values, promise and behaviour?

Balmer, John M. T. (contributor) - 2004

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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector

Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290

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Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market

Chan, Elisa K.; Hodari, Demian; Li, Tianze - In: International journal of hospitality management 103 (2022), pp. 1-5

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Twenty-five years of the Journal of Brand Management

Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 489-493

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Family heritage in corporate heritage branding : opportunities and risks

Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017

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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

Meierer, Markus - 2011

, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on … consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally …