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United States
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7
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6
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
16
Journal of historical research in marketing
15
History of marketing thought ; Volume 3
8
Journal of business research : JBR
6
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Journal of marketing education : JME
4
Journal of the Academy of Marketing Science
4
Qualitative market research : an international journal
4
SAGE library of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
The evolution of nonprofit marketing
3
The journal of services marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
International journal of management concepts and philosophy : IJMCP
2
Its Marketing series
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in marketing and entrepreneurship : JRME
2
Legends in marketing
2
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
McGraw-Hill series in marketing
2
Proceedings series / American Marketing Association
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
The nature and scope of marketing research
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ECONIS (ZBW)
387
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1
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387
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1
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
2
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
A note on qualitative forecast evaluation: comment
Kaylen, Michael S.
- In:
American journal of agricultural economics
70
(
1988
)
2
,
pp. 415-416
Persistent link: https://www.econbiz.de/10001053612
Saved in:
5
Bridging qualitative and quantitative methods in organizational research : applications of synthetic control methodology in the U.S. automobile industry
Fremeth, Adam R.
;
Holburn, Guy L. F.
;
Richter, Brian …
- In:
Organization science : a journal of the Institute for …
27
(
2016
)
2
,
pp. 462-482
Persistent link: https://www.econbiz.de/10011459470
Saved in:
6
A qualitative investigation of microentrepreneurship in the sharing economy
Zhang, Tingting
;
Bufquin, Diego
;
Lu, Can
- In:
International journal of hospitality management
79
(
2019
),
pp. 148-157
Persistent link: https://www.econbiz.de/10012012986
Saved in:
7
Market orientation research : a qualitative synthesis and future research agenda
Gupta, Vishal K.
;
Atav, Gizem
;
Dutta, Dev K.
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 649-670
Persistent link: https://www.econbiz.de/10012099435
Saved in:
8
Perceptions of Taylorism and a Marxist scientific manager
Kelly, Diana
- In:
Journal of management history : JMH
22
(
2016
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011590989
Saved in:
9
Exploring the role of human judgment in making discount decisions in the lodging industry
Lee, Seung Hyun
;
Croes, Robertico
;
Rivera, Manuel
- In:
The journal of hospitality financial management : …
23
(
2015
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011308046
Saved in:
10
Integrating quantitative and qualitative research in development projects
Bamberger, Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10010524400
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