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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595
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The she spot : why women are the market for changing the world - and how to reach them
Witter, Lisa; Chen, Lisa - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003683035
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An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M. - In: Journal of marketing for higher education 19 (2009) 2, pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
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Online media, market orientation, and financial performance in nonprofits
Levine, Helisse; Zahradnik, Anne G. - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
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Marketing for nonprofit organizations
Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 366-395). 2016
Persistent link: https://www.econbiz.de/10011540743
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Marketing for nonprofit organizations
Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 301-328). 2010
Persistent link: https://www.econbiz.de/10008771412
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Broadening the concept of marketing - too far
Luck, David Johnston - 2008
Persistent link: https://www.econbiz.de/10003717371
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Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.; Mitchell, Shannon Kay; Gray, … - 2008
Persistent link: https://www.econbiz.de/10003717582