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United States
Marketingmanagement
16,956
Marketing management
16,370
Consumer behaviour
3,984
Konsumentenverhalten
3,983
Marketing
3,967
Theorie
3,125
Theory
3,116
Zielgruppe
2,852
Deutschland
2,550
Target group
2,457
Germany
2,426
Relationship marketing
2,189
Beziehungsmarketing
2,184
Wirtschaftspsychologie
1,906
USA
1,736
Brand management
1,731
Markenführung
1,725
Economic psychology
1,659
Event-Marketing
1,504
Online-Marketing
1,469
Internet marketing
1,429
Event marketing
1,284
Werbung
1,255
Werbewirkung
1,232
Advertising effects
1,204
Strategisches Management
1,196
Werbepsychologie
1,179
Advertising
1,153
Psychology of advertising
1,058
Unternehmenserfolg
1,055
Firm performance
1,046
Strategic management
929
Innovation
899
Markenimage
842
Brand image
828
Marktforschung
822
Social Web
808
Social web
808
Internationales Marketing
803
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49
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1,071
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603
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1
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Article in journal
841
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225
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Graue Literatur
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Arbeitspapier
69
Working Paper
69
Collection of articles of several authors
67
Sammelwerk
67
Case study
54
Fallstudie
54
Lehrbuch
49
Hochschulschrift
48
Textbook
43
Thesis
41
Glossar enthalten
18
Glossary included
18
Konferenzschrift
17
Guidebook
16
Ratgeber
16
Reprint
16
Bibliografie enthalten
14
Bibliography included
14
Conference proceedings
13
Aufsatzsammlung
12
Collection of articles written by one author
9
Fallstudiensammlung
9
Sammlung
9
Handbook
5
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5
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68
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1
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Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Bakir, Aysen
5
Korzenny, Felipe
5
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Barber, Nelson
4
Best, Roger J.
4
Boyd, Harper W.
4
Coffey, Amy Jo
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Betty Ann
4
LaTour, Michael S.
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Olberding, Julie Cencula
4
Singh, Nitish
4
An, Soontae
3
Anderson, Kym
3
Baack, Daniel W.
3
Baack, Donald
3
Bart, Yakov
3
Bauer, Hans H.
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Bush, Alan J.
3
Calantone, Roger J.
3
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American Marketing Association
15
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
NetLibrary, Inc
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Centre for Economic Policy Research
1
Chambre de commerce et d'industrie de Paris
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
OECD / Directorate for Science, Technology and Industry
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
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Published in...
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Journal of advertising research
33
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of business research : JBR
23
Journal of marketing
21
Psychology & marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Health marketing quarterly
11
International journal of sport management and marketing : IJSMM
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
The journal of consumer marketing
11
Journal of the Academy of Marketing Science
10
The journal of brand management : an international journal
10
Working paper / National Bureau of Economic Research, Inc.
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Journal of hospitality marketing & management
8
Journal of marketing communications
8
Marketing intelligence & planning
8
SpringerLink / Bücher
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
7
Journal of business ethics : JOBE
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of current issues and research in advertising : JCIRA
6
Journal of historical research in marketing
6
Journal of marketing research : JMR
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
MSI reports : working paper series
6
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Source
All
ECONIS (ZBW)
1,670
USB Cologne (EcoSocSci)
4
RePEc
1
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1
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date (oldest first)
1
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
Saved in:
2
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
3
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
4
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
5
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
6
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
7
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
Saved in:
8
Intergenerational perceptions of market cues among US apparel consumers
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003761547
Saved in:
9
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
10
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc
;
Peeters, Leo
;
VanDriessen, Wim
-
1994
Persistent link: https://www.econbiz.de/10000588639
Saved in:
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