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An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.; Morse, Alan L. - In: International journal of sport management and marketing … 2 (2007) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
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A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Cebula, Richard J. - In: The annals of regional science : an international … 51 (2013) 3, pp. 695-710
Persistent link: https://www.econbiz.de/10010210954
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Can New Orleans play its way past Katrina? : the role of professional sports in the redevelopment of New Orleans
Baade, Robert A.; Matheson, Victor A. - In: International journal of sport management and marketing … 2 (2007) 5/6, pp. 541-554
Persistent link: https://www.econbiz.de/10003538315
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Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel; Link, Charles R. - In: Journal of sports economics 9 (2008) 5, pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; … - In: International journal of sport management and marketing … 6 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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Positive stereotype effects on perceived performance : consumers' evaluation of ethnic differences among sports service providers
DeShields, Oscar W.; Kara, Ali - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 203-222
Persistent link: https://www.econbiz.de/10008809618
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864