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United States
Marketingmanagement
16,958
Marketing management
16,125
Marketing
3,468
Konsumentenverhalten
2,485
Consumer behaviour
2,482
Theorie
2,247
Theory
2,244
Beziehungsmarketing
1,858
Relationship marketing
1,854
Deutschland
1,650
Germany
1,599
Markenführung
1,352
Brand management
1,350
USA
1,290
Online-Marketing
1,138
Strategisches Management
1,129
Internet marketing
1,097
Unternehmenserfolg
1,031
Firm performance
1,027
Strategic management
881
Innovation
846
KMU
759
SME
759
Internationales Marketing
753
International marketing
727
Marktforschung
690
Social Web
664
Social web
664
Werbung
645
Markenimage
598
Brand image
595
Advertising
590
Market research
575
Marketingtheorie
547
Marketing theory
537
Innovationsmanagement
532
Innovation management
514
Lieferantenmanagement
501
Supplier relationship management
501
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738
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522
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1
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144
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Non-commercial literature
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Sammelwerk
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Arbeitspapier
51
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48
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42
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42
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42
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37
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33
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18
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18
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16
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15
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13
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13
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10
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9
Bibliography included
9
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Collection of articles written by one author
5
Sammlung
5
Bibliografie
4
Handbook
4
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4
CD-ROM, DVD
3
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3
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3
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English
1,209
German
52
French
1
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Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
Kurtz, David L.
3
Kwak, Hyokjin
3
Lehmann, Donald R.
3
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American Marketing Association
15
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
NetLibrary, Inc
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Tropical Products Institute
1
USA / Department of Agriculture
1
United States / Congress / House / Committee on Banking and Currency / Subcommittee on Housing
1
United States Trademark Association
1
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Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
4
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ECONIS (ZBW)
1,260
USB Cologne (EcoSocSci)
1
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1
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
2
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
3
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
Saved in:
5
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
6
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
7
The impact of the Foreign Corrupt Practices Act on strategic marketing : the National Academy of Marketing Science, Niagara Falls, NY, May 9, 1984
Greene, Walter E.
;
Walls, Gary D.
-
1984
Persistent link: https://www.econbiz.de/10000727275
Saved in:
8
Marketing priorities
Wallis, Louis A.
-
1987
Persistent link: https://www.econbiz.de/10000734970
Saved in:
9
Exports and foreign distributional activities : evidence on Japanese firms in the United States
Yamawaki, Hideki
-
1990
Persistent link: https://www.econbiz.de/10000803915
Saved in:
10
The fourth era of marketing : product oriented
Pento, Tapio
-
1990
Persistent link: https://www.econbiz.de/10000808247
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