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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001639718
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Signs in America's auto age : signatures of landscape and place
Jakle, John A.; Sculle, Keith A. - 2004
Persistent link: https://www.econbiz.de/10004432104
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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P. - 2005
Persistent link: https://www.econbiz.de/10004894853
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Ads, fads, and consumer culture : advertising's impact on American character and society
Berger, Arthur Asa - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004784821
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Mad Ave : award-winning advertising of the 20th century
2000
Persistent link: https://www.econbiz.de/10004719282
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Food is love : food advertising and gender roles in modern America
Parkin, Katherine J. - 2006
Persistent link: https://www.econbiz.de/10004866499
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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Pennock, Pamela E. - 2007
Persistent link: https://www.econbiz.de/10004879831
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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The control revolution : technological and economic origins of the information society
Beniger, James Ralph; Beniger, James Ralph - 1986
Persistent link: https://www.econbiz.de/10000087218
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521