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Kellogg on marketing
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United States
Aufsatzsammlung
44,168
Marketing
31,411
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7,917
Theorie
4,900
Marketingmanagement
4,822
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marketing
2,596
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2,253
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2,163
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2,158
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2,108
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1,877
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1,870
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1,805
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1,768
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1,743
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1,728
Markenführung
1,721
Kundenmanagement
1,643
Internet
1,439
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1,316
Frau
1,304
Europa
1,294
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1,293
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1,250
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1,229
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1,206
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Kotler, Philip
20
Hartley, Robert F.
7
Tadajewski, Mark
7
Jones, D. G. Brian
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Aaker, David A.
5
Keller, Kevin Lane
5
Kumar, V.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Urban, Glen L.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Day, George S.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Gilbert, Neil
4
Kurtz, David L.
4
Lamb, Charles W.
4
Ruzic, Dimitrije
4
Sheth, Jagdish N.
4
Spiller, Lisa D.
4
Varadarajan, Rajan
4
Baker, Michael John
3
Bearden, William O.
3
Bloom, Paul N.
3
Boyd, Harper W.
3
Cannon, Joseph P.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Duncan, Delbert J.
3
Ferrell, Linda
3
Ferrell, Odies C.
3
Fill, Chris
3
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17
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6
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5
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4
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3
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3
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3
IGI Global
3
Russell Sage Foundation
3
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Friedrich-Schiller-Universität Jena
2
Independent Institute
2
J. L. Kellogg Graduate School of Management
2
Jerome Levy Economics Institute
2
USA / Economic Research Service
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
Wharton School / Pension Research Council
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Black Women and Work Collective
1
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1
Cato Institute
1
Center for Peace and Security Studies <Washington, DC>
1
Center for Studies in Higher Education, UC Berkeley
1
Centre for Economic Policy Research
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference on State Insurance Market Reform <2003>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Ekonomiska Forskingsinstitutet (Stockholm)
1
Eurohandelsinstitut
1
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SpringerLink / Bücher
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
EBSCOhost eBook Collection
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
Europäische Hochschulschriften / 5
5
History of marketing thought ; Volume 3
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Management
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
Edward Elgar E-Book Archive
4
Electronic markets : the international journal on networked business
4
European journal of marketing : EJM
4
International social security series
4
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Source
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ECONIS (ZBW)
1,442
USB Cologne (EcoSocSci)
300
RePEc
7
BASE
1
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1
Spinning the bottle : case studies in wine puplic relations
Posert, Harvey
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004800722
Saved in:
2
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
3
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
4
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
5
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
6
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
7
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
8
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
9
Readings in
marketing
information systems : a new era in
marketing
research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
10
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
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