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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10012699714
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Product customization and customer service costs : an empirical analysis
Kumar, Anuj; Telang, Rahul - In: Manufacturing & service operations management : M & SOM 13 (2011) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10009259970
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Service quality : new directions in theory and practice
Rust, Roland T. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000347620
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo - 1997
Persistent link: https://www.econbiz.de/10000635087
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The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003479583
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Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig; Middlebrooks, Arthur - 2000
Persistent link: https://www.econbiz.de/10001350452