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The business of business is the human person
Sandelands, Lloyd E. - In: Humanism in economics and business : perspectives of …, (pp. 165-178). 2015
Persistent link: https://www.econbiz.de/10011283813
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Sustainability, faith, and the market
Sandelands, Lloyd E. (contributor);  … - 2008 - Rev.
Persistent link: https://www.econbiz.de/10003744641
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 266-281). 2008
Persistent link: https://www.econbiz.de/10003755928
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Media placement versus advertising execution
Malthouse, Edward C.; Calder, Bobby J. - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Media placement versus advertising execution
Malthouse, Edward C.; Calder, Bobby J. - In: Cutting edge international research, (pp. 333-345). 2010
Persistent link: https://www.econbiz.de/10003985213
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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364