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United States
Marketing
31,474
Marketingmanagement
16,562
Marketing management
16,368
Consumer behaviour
5,752
Konsumentenverhalten
5,463
Theorie
4,439
Theory
4,426
Deutschland
4,031
Germany
3,594
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2,878
Relationship marketing
2,821
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2,749
marketing
2,603
Öko-Produkt
2,573
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2,572
USA
2,537
Target group
2,480
Brand management
2,258
Markenführung
2,170
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2,019
Online-Marketing
1,935
Internet marketing
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Innovation
1,847
Marketing strategy
1,726
Werbung
1,698
Advertising
1,600
Marktforschung
1,518
Management
1,423
Unternehmenserfolg
1,312
Firm performance
1,261
Strategic management
1,240
Market research
1,187
Marketing theory
1,177
Social Web
1,160
Social web
1,157
Marketingtheorie
1,144
SME
1,120
KMU
1,108
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1,107
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Sammelwerk
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Arbeitspapier
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Lehrbuch
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Case study
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Hochschulschrift
59
Thesis
50
Aufsatzsammlung
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Konferenzschrift
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Glossar enthalten
24
Glossary included
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Reprint
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Conference proceedings
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Bibliografie enthalten
17
Bibliography included
17
Guidebook
16
Ratgeber
16
Bibliographie
12
Collection of articles written by one author
11
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Amtsdruckschrift
10
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Kotler, Philip
20
Kaiser, Harry M.
12
Kumar, V.
9
Hawkins, Del I.
8
Barber, Nelson
7
Calantone, Roger J.
7
Hartley, Robert F.
7
Korzenny, Felipe
7
Perreault, William D.
7
Keller, Kevin Lane
6
Layton, Roger A.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Song, Michael
6
Bakir, Aysen
5
Day, George S.
5
Korzenny, Betty Ann
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Newman, Bruce I.
5
Varadarajan, Rajan
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Best, Roger J.
4
Boone, Louis E.
4
Boyd, Harper W.
4
Brettel, Malte
4
Coffey, Amy Jo
4
Cosgrove, Kenneth M.
4
Crittenden, Victoria Lynn
4
Ehrlich, Gabriel
4
Gupta, Sunil
4
Hanssens, Dominique M.
4
Homburg, Christian
4
Hult, G. Tomas M.
4
Kadirov, Djavlonbek
4
Kitchen, Philip J.
4
Kurtz, David L.
4
Lehmann, Donald R.
4
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American Marketing Association
19
American Management Association
5
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Econometrisch Instituut <Rotterdam>
1
Eurohandelsinstitut
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
Iowa State University / Center for Agricultural and Rural Development
1
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Journal of advertising research
29
Journal of business research : JBR
29
Journal of marketing
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing management : MM
20
American journal of agricultural economics
15
The journal of consumer marketing
15
Harvard business review : HBR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Working paper / National Bureau of Economic Research, Inc.
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
European journal of marketing : EJM
12
Journal of business ethics : JOBE
12
Journal of fashion marketing and management
12
Journal of the Academy of Marketing Science
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Journal of historical research in marketing
11
Journal of marketing education : JME
11
Health marketing quarterly
10
Marketing intelligence & planning
10
Australasian marketing journal
9
Journal of food products marketing
9
Journal of marketing theory and practice
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
Series / American Marketing Association
9
SpringerLink / Bücher
9
The journal of brand management : an international journal
9
The journal of business & industrial marketing
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Business horizons
8
Does marketing need reform? : fresh perspectives on the future
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
AMS review : official publication of the Academy of Marketing Science
7
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ECONIS (ZBW)
2,274
USB Cologne (EcoSocSci)
38
RePEc
7
BASE
1
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1
The
marketing
of greens
Park, J. W.
;
Smith, M. E.
-
1942
Persistent link: https://www.econbiz.de/10002610912
Saved in:
2
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
Saved in:
3
Black is the new green :
marketing
to affluent African Americans
Burnett, Leonard E.
;
Hoffman, Andrea
-
2010
-
1. ed.
"Burnett and Hoffman set forth a persuasive argument to
marketing
decision makers, the media, agencies and …
Persistent link: https://www.econbiz.de/10008810975
Saved in:
4
Ethnomarketing und Integration : eine kulturwirtschaftliche Perspektive ; Fallstudien aus Deutschland, den USA und Großbritannien
Schammann, Hannes
-
2013
Persistent link: https://www.econbiz.de/10009738464
Saved in:
5
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
6
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
7
The formation of
marketing
strategy of the higher educational institutions to increase their efficiency
Cherkunova, N. G.
- In:
International journal of economics and financial issues …
6
(
2016
)
2
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011781399
Saved in:
8
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
9
Marketing
in the long run : proceedings of the 2nd Workshop on Historical Research on
Marketing
co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
10
The fourth era of
marketing
: product oriented
Pento, Tapio
-
1990
Persistent link: https://www.econbiz.de/10000808247
Saved in:
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