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Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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Enhancement of commitment in the export management company supplier relationship through e-business
Sharma, Varinder M.; Sharma, Brij M. - In: Indian journal of economics & business : IJEB 11 (2012) 2, pp. 245-259
Persistent link: https://www.econbiz.de/10009685202
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Layoff announcements and stockholder wealth
Worrell, Dan L. - In: Academy of Management journal : AMJ 34 (1991) 3, pp. 662-678
Persistent link: https://www.econbiz.de/10001111668
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.; Hyman, Michael R. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 330-341
Persistent link: https://www.econbiz.de/10012483471