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Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.; Money, R. Bruce - In: Industrial marketing management : the international … 37 (2008) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003650412
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Drivers of international e-tail performance : the complexities of orientations and resources
Colton, Deborah A.; Roth, Martin S.; Bearden, William O. - In: Journal of international marketing 18 (2010) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003960779
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
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How low spending control harms consumers
Bearden, William O.; Haws, Kelly L. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 181-193
Persistent link: https://www.econbiz.de/10009507833
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The bottom dollar effect : the influence of spending to zero on pain of payment and satisfaction
Soster, Robin L.; Gershoff, Andrew D.; Bearden, William O. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 656-677
Persistent link: https://www.econbiz.de/10010473409
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Tracking costs of time and money : how accounting periods affect mental accounting
Soster, Robin L.; Monga, Ashwani; Bearden, William O. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 712-721
Persistent link: https://www.econbiz.de/10008747679
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Marketing : principles and perspectives
Bearden, William O. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004858521