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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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The emperor's new tweets
Hirsch, Peter B. - In: Journal of business strategy 35 (2014) 4, pp. 52-56
Persistent link: https://www.econbiz.de/10010417446
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Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao; Guo, Chenhui; Susarla, Anjana; … - In: Information systems research : ISR 32 (2021) 2, pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
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Facebook as a tool for supporting dialogic accounting? : evidence from large philanthropic foundations in the United States
Bellucci, Marco; Manetti, Giacomo - In: Accounting, auditing & accountability journal 30 (2017) 4, pp. 874-905
Persistent link: https://www.econbiz.de/10011720601
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How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Han, Min Chung; Kim, Youjeong - In: Journal of international consumer marketing 30 (2018) 5, pp. 326-335
Persistent link: https://www.econbiz.de/10011966112
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...
Persistent link: https://www.econbiz.de/10012490445
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The Facebook effect : the inside story of the company that is connecting the world
Kirkpatrick, David - 2010
Prologue: the Facebook effect -- The beginning -- Palo Alto -- Social networking and the Internet -- Fall 2004 … -- Facebook and the world -- Changing our institutions -- The evolution of Facebook -- The future …
Persistent link: https://www.econbiz.de/10003914687
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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
Macy, Beverly; Thompson, Teri - 2011
Persistent link: https://www.econbiz.de/10008990665
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Socialnomics : how social media transforms the way we live and do business
Qualman, Erik - 2009
Persistent link: https://www.econbiz.de/10003815715
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809