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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
Macy, Beverly; Thompson, Teri - 2011
Persistent link: https://www.econbiz.de/10008990665
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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Handley, Ann; Chapman, C. C. - 2011
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
Persistent link: https://www.econbiz.de/10009155046
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
Amos, James; Emerson, B. J. - 2013
Persistent link: https://www.econbiz.de/10009673518
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Socialnomics : how social media transforms the way we live and do business
Qualman, Erik - 2009
Persistent link: https://www.econbiz.de/10003815715
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.; Chaffey, Dave - 2005 - 2nd ed
Persistent link: https://www.econbiz.de/10002485281
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Wright, Travis; Snook, Chris J. - 2017
Persistent link: https://www.econbiz.de/10011575988