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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico; Cheong, Yunjae; Kim, Kihan - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
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The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan; Cheong, Yunjae; Zheng, Lu - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
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The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan; Cheong, Yunjae - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
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Information content of super Bowl commercials 2001 -2009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae; Kim, Kihan - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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Do stronger links with practice make perfect? : a survey of advertising scholars
De Gregorio, Federico; Cheng, I-huei - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 555-589
Persistent link: https://www.econbiz.de/10003874762
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Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003962683