Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
MIR talks to Stan Sthanunathan...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Marketingmanagement
17,111
Marketing management
16,522
Marketing
3,540
Consumer behaviour
2,573
Konsumentenverhalten
2,565
Theorie
2,278
Theory
2,275
Relationship marketing
1,908
Beziehungsmarketing
1,900
Deutschland
1,661
Germany
1,610
Brand management
1,399
Markenführung
1,391
USA
1,340
Online-Marketing
1,185
Internet marketing
1,145
Strategisches Management
1,143
Unternehmenserfolg
1,042
Firm performance
1,038
Strategic management
894
Innovation
863
SME
774
KMU
773
Internationales Marketing
767
International marketing
755
Marktforschung
700
Social Web
698
Social web
698
Werbung
665
Markenimage
619
Advertising
616
Brand image
616
Market research
592
Marketing theory
560
Marketingtheorie
550
Innovationsmanagement
539
Innovation management
520
Markenartikel
510
Brand
507
more ...
less ...
Online availability
All
Undetermined
152
Free
41
Type of publication
All
Article
757
Book / Working Paper
539
Journal
3
Type of publication (narrower categories)
All
Article in journal
604
Aufsatz in Zeitschrift
604
Aufsatz im Buch
147
Book section
147
Graue Literatur
85
Non-commercial literature
85
Collection of articles of several authors
59
Sammelwerk
59
Arbeitspapier
55
Working Paper
55
Lehrbuch
48
Case study
45
Fallstudie
45
Textbook
42
Hochschulschrift
39
Thesis
35
Glossar enthalten
18
Glossary included
18
Konferenzschrift
16
Reprint
15
Conference proceedings
13
Guidebook
13
Ratgeber
13
Aufsatzsammlung
11
Bibliografie enthalten
9
Bibliography included
9
Fallstudiensammlung
9
Collection of articles written by one author
7
Sammlung
7
Bibliografie
4
Handbook
4
Handbuch
4
Amtsdruckschrift
3
CD-ROM, DVD
3
Company information
3
Conference paper
3
Firmeninformation
3
Government document
3
Konferenzbeitrag
3
Biografie
2
more ...
less ...
Language
All
English
1,244
German
53
French
1
Spanish
1
Undetermined
1
Author
All
Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Chintagunta, Pradeep K.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
Kurtz, David L.
3
Kwak, Hyokjin
3
more ...
less ...
Institution
All
American Marketing Association
15
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
NetLibrary, Inc
2
The Coca-Cola Company
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Center for the Study of Industrial Organisation
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Tropical Products Institute
1
USA / Department of Agriculture
1
more ...
less ...
Published in...
All
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of sport management and marketing : IJSMM
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,297
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,299
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
2
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
3
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
4
For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it
Pendergrast, Mark
-
1993
Persistent link: https://www.econbiz.de/10000859798
Saved in:
5
Coca-Cola superstar
Steinbach Palazzini, Fiora
-
1989
Persistent link: https://www.econbiz.de/10000768386
Saved in:
6
Annual report / The Coca-Cola Company
The Coca-Cola Company
-
Atlanta, Ga.
;
anfangs: Wilmington, Del.
;
früher: New …
-
Nachgewiesen 1946 -
Persistent link: https://www.econbiz.de/10000549167
Saved in:
7
The other guy blinked : how Pepsi won the cola wars
Enrico, Roger
;
Kornbluth, Jesse
-
1986
Persistent link: https://www.econbiz.de/10000709102
Saved in:
8
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
9
Three structural empirical studies of games, advertising and market structure
Curran, John F.
-
2004
Persistent link: https://www.econbiz.de/10003776820
Saved in:
10
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
