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~subject:"United States"
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United States
Consumer behaviour
82,939
Konsumentenverhalten
80,459
Brand management
17,665
Markenführung
17,251
Relationship marketing
9,621
Beziehungsmarketing
9,587
Theorie
9,586
Theory
9,423
Markenimage
9,055
Brand image
9,013
Markenartikel
6,276
Brand
6,251
Customer satisfaction
5,804
Kundenzufriedenheit
5,641
Online-Handel
5,613
Online retailing
5,601
Social Web
5,486
Social web
5,481
Online-Marketing
5,167
USA
5,153
Internet marketing
5,134
Deutschland
4,930
Germany
4,607
Service quality
4,451
Dienstleistungsqualität
4,407
Einzelhandel
4,407
Retail trade
4,355
Werbewirkung
3,986
Advertising effects
3,937
Electronic Commerce
3,722
Verbraucherverhalten
3,588
E-commerce
3,586
Marketingmanagement
3,437
Marketing management
3,428
Experiment
3,404
Advertising
3,341
Emotion
3,332
Werbung
3,289
Privater Konsum
2,878
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905
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556
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Article
3,538
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1,352
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11
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3,228
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3,228
Graue Literatur
779
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779
Arbeitspapier
668
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668
Aufsatz im Buch
298
Book section
298
Hochschulschrift
143
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120
Collection of articles of several authors
67
Sammelwerk
67
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57
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57
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49
Sammlung
49
Lehrbuch
36
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35
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35
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24
Conference paper
20
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20
Bibliografie enthalten
12
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12
Glossar enthalten
12
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12
Guidebook
12
Ratgeber
12
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12
Übersichtsarbeit
12
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11
Amtsdruckschrift
9
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9
Bibliografie
7
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5
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4
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4
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English
4,808
German
80
French
12
Undetermined
5
Spanish
1
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Lusk, Jayson L.
20
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Schroeder, Ted C.
8
Souleles, Nicholas S.
8
Stewart, Hayden
8
Tucker, Catherine
8
Viswanathan, Madhu
8
Yoon, Sukki
8
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National Bureau of Economic Research
58
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Japan Society <New York, NY>
1
Kanada / Corporate Services Research Branch
1
Law and Economics Conference <8., 2019, Luzern>
1
National Academies of Sciences, Engineering, and Medicine / Committee on National Statistics
1
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Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
72
Journal of retailing and consumer services
71
Psychology & marketing
63
NBER working paper series
57
International journal of hospitality management
55
Journal of fashion marketing and management
52
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
40
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The American economic review
37
Journal of marketing theory and practice
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
The journal of brand management : an international journal
33
Journal of advertising research
32
International journal of retail & distribution management
30
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
29
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
27
Journal of sport management : the official journal of the North American Society of Sport Management
26
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Applied economics
23
Journal of food products marketing
23
Journal of the Academy of Marketing Science
23
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of business ethics : JOBE
21
Journal of marketing
21
European journal of marketing : EJM
20
The review of economics and statistics
20
Journal of travel and tourism marketing
19
Services marketing quarterly
19
Young consumers : insight and ideas for responsible marketers
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Finance and economics discussion series
17
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Source
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ECONIS (ZBW)
4,884
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
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1
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
Saved in:
5
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
6
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
7
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
8
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
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