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Importance of "brand loyalty,...
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United States
Indien
118,631
India
97,649
Consumer behaviour
83,121
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80,641
Relationship marketing
26,247
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25,573
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14,185
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11,055
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9,245
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8,680
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8,593
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8,205
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7,890
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6,689
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6,648
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6,616
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6,125
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6,110
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5,975
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5,929
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5,423
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5,349
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5,226
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5,197
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5,042
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4,973
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4,792
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4,698
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Berndt, Ernst R.
21
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20
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17
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17
Stavins, Joanna
16
Einav, Liran
14
Cockburn, Iain
13
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Danzon, Patricia Munch
12
Grabowski, Henry G.
12
Handel, Benjamin R.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Chakravorty, Ujjayant
11
Goldsmith, Ronald E.
11
Heiss, Florian
11
Kaiser, Harry M.
11
Linn, Joshua
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Finkelstein, Amy
10
Kaplan, Greg
10
Kemp, Elyria
10
Kolstad, Jonathan
10
Kumar, V.
10
Roe, Brian
10
Vernon, John A.
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Cool, Karel O.
9
Grewal, Dhruv
9
Lakdawalla, Darius
9
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National Bureau of Economic Research
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American Marketing Association
9
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Friedrich-Schiller-Universität Jena
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National Council of Applied Economic Research
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USA / General Accounting Office
5
IGI Global
4
Indian Institute of Foreign Trade <Delhi>
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OECD
4
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4
American Enterprise Institute for Public Policy Research
3
Internationale Vereinigung der Textilindustrie
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London School of Economics and Political Science
3
Nomos Verlagsgesellschaft
3
Reserve Bank of India
3
Springer Fachmedien Wiesbaden
3
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United States / Congress / Senate / Select Committee on Indian Affairs
3
eSocialSciences
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Asian Productivity Organization
2
Boston College / Department of Economics
2
Brookings Institution
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Chambre de commerce et d'industrie de Paris
2
Council on Foreign Relations
2
Edward Elgar Publishing
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European University Institute / Department of Economics
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Export Import Bank of India
2
Federal Reserve Bank of New York
2
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2
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2
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Working paper / National Bureau of Economic Research, Inc.
351
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
NBER working paper series
103
Journal of business research : JBR
86
Journal of retailing and consumer services
83
International journal of hospitality management
76
Psychology & marketing
73
Journal of fashion marketing and management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
American journal of agricultural economics
47
The American economic review
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
42
Journal of marketing theory and practice
41
The journal of brand management : an international journal
40
Journal of advertising research
39
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Journal of marketing
37
Journal of international consumer marketing
35
American economic journal : a journal of the American Economic Association
34
Journal of the Academy of Marketing Science
34
International journal of sport management and marketing : IJSMM
33
International journal of retail & distribution management
31
The journal of services marketing
31
Journal of consumer behaviour : an international research review
30
Applied economics
29
Services marketing quarterly
29
Discussion paper / Centre for Economic Policy Research
28
Journal of business ethics : JOBE
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
The journal of product & brand management
28
The review of economics and statistics
27
Journal of advertising : official publication of the American Academy of Advertising
26
SpringerLink / Bücher
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Working paper
25
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
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Source
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ECONIS (ZBW)
8,115
RePEc
43
USB Cologne (EcoSocSci)
18
EconStor
6
BASE
3
USB Cologne (business full texts)
1
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1
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Showing
1
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10
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8,187
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date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
6
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
7
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
8
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
9
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
10
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10012483458
Saved in:
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