//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
More than fit : brand extensio...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Consumer behaviour
15,986
Konsumentenverhalten
15,913
Persönlichkeitspsychologie
12,778
Personality psychology
12,499
Markenimage
7,648
Brand image
7,557
Customer satisfaction
5,730
Kundenzufriedenheit
5,680
Markenartikel
5,509
Brand
5,507
Service quality
4,134
Dienstleistungsqualität
4,123
Deutschland
4,029
Germany
3,865
Theorie
3,500
Theory
3,469
Social Web
3,425
Social web
3,421
Marketingmanagement
3,089
Marketing management
3,071
Online-Marketing
2,779
Internet marketing
2,738
Lieferantenmanagement
2,403
Supplier relationship management
2,402
USA
2,255
Markenpolitik
2,202
Einzelhandel
1,950
Emotion
1,937
Retail trade
1,930
Vertrauen
1,930
Electronic Commerce
1,919
Confidence
1,917
E-commerce
1,828
Marketing
1,779
Kundenintegration
1,596
more ...
less ...
Online availability
All
Undetermined
406
Free
159
Type of publication
All
Article
1,720
Book / Working Paper
484
Type of publication (narrower categories)
All
Article in journal
1,433
Aufsatz in Zeitschrift
1,433
Aufsatz im Buch
261
Book section
261
Graue Literatur
190
Non-commercial literature
190
Arbeitspapier
179
Working Paper
179
Case study
67
Fallstudie
67
Hochschulschrift
48
Collection of articles of several authors
40
Sammelwerk
40
Thesis
39
Ratgeber
20
Guidebook
18
Aufsatzsammlung
14
Reprint
13
Conference paper
9
Konferenzbeitrag
9
Collection of articles written by one author
8
Sammlung
8
Interview
6
Lehrbuch
5
Textbook
5
Amtsdruckschrift
4
Bibliografie enthalten
4
Bibliography included
4
Government document
4
Biografie
3
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Company information
2
Firmeninformation
2
Handbook
2
Handbuch
2
Biography
1
Conference proceedings
1
more ...
less ...
Language
All
English
2,125
German
80
Undetermined
1
Author
All
Smith, Alan D.
15
Kumar, V.
8
De Chernatony, Leslie
7
Johnson, Michael D.
7
Stevenson, Betsey
7
Walsh, Gianfranco
7
Wolfers, Justin
7
Brodie, Roderick J.
6
Hollebeek, Linda D.
6
Jang, Soocheong
6
Balmer, John M. T.
5
Bodenhorn, Howard
5
Burmann, Christoph
5
Conduit, Jodie
5
Goldschlag, Nathan
5
Han, Heesup
5
Heckman, James J.
5
Kapteyn, Arie
5
Kim, Wansoo
5
Mittal, Vikas
5
Myers, Amanda
5
Winterich, Karen Page
5
Beatty, Sharon E.
4
Ben-David, Itzhak
4
Cable, Daniel M.
4
Cattan, Sarah
4
Chan-Olmsted, Sylvia M.
4
Chen, Tom
4
Christodoulides, George
4
Converse, Patrick D.
4
Fournier, Susan
4
Gourio, François
4
Graham, John R.
4
Gremler, Dwayne D.
4
Harvey, Campbell R.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Youn-kyung
4
Krueger, Alan B.
4
Lucas, Robert W.
4
more ...
less ...
Institution
All
National Bureau of Economic Research
3
USA / General Accounting Office
3
FinanzBuch Verlag
2
Forschungsinstitut zur Zukunft der Arbeit
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Confederation of Britisch Industry
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Econometrisch Instituut <Rotterdam>
1
Federal Reserve Bank of Chicago / Research Dept
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Information Resources Management Association
1
Institut für Weltwirtschaft
1
Ludwig-Maximilians-Universität München
1
NetLibrary, Inc
1
OECD
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
USA / Court of Customs and Patent Appeals
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Oversight
1
University College of Swansea / Centre for Development Studies
1
Universität Mannheim
1
Verband Deutscher Maschinen- und Anlagenbau
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
International journal of hospitality management
32
The journal of brand management : an international journal
31
Journal of business research : JBR
30
Academy of Management journal : AMJ
27
Discussion paper series / IZA
21
International journal of selection and assessment
21
The journal of services marketing
21
Journal of retailing and consumer services
20
The journal of product & brand management
20
Industrial marketing management : the international journal for industrial and high-tech firms
17
Harvard business review : HBR
16
Journal of business ethics : JOBE
16
Human performance
15
Journal of the Academy of Marketing Science
15
Journal of vocational behavior
14
Psychology & marketing
14
Harvard-Business-Manager : das Wissen der Besten
13
Journal of marketing management : MM
13
Journal of marketing theory and practice
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Services marketing quarterly
13
European journal of marketing : EJM
12
Journal of advertising research
11
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
11
Journal of marketing
11
Journal of service research : JSR
11
SpringerLink / Bücher
11
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business and psychology
10
Journal of consumer behaviour : an international research review
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
International journal of sport management and marketing : IJSMM
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of international marketing
8
Journal of travel and tourism marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,203
RePEc
1
Showing
1
-
10
of
2,204
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
2
Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.
;
Cha, Jiyoung
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
Saved in:
3
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
4
Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Russell, Stephanie
- In:
Branded lives : the production and consumption of …
,
(pp. 90-107)
.
2011
Persistent link: https://www.econbiz.de/10009384359
Saved in:
5
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
6
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
7
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
8
Role identity and attributions of high-performing salespeople
Steward, Michelle D.
;
Hutt, Michael D.
;
Walker, Beth A.
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
7
,
pp. 463-473
Persistent link: https://www.econbiz.de/10009525034
Saved in:
9
Transformational leadership as a mediator of the relationship between behavior-based control and salespeople's key outcomes : an initial investigation
Panagopoulos, Nikolaos
;
Dimitriadis, Sergios
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 1008-1031
Persistent link: https://www.econbiz.de/10009525812
Saved in:
10
How do individual personality traits (D) influence perceived satisfaction with service for college students (C) in a casual restaurant setting (I)? : the CID framework
Jin, Naehyun
;
Lee, Seoki
;
Gopalan, Ram
- In:
Journal of hospitality marketing & management
21
(
2012
)
5/6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10009621101
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->