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Psychology & marketing
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International journal of hospitality management
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Journal of travel and tourism marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Tourism management : research, policies, practice
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Handbook of social media management : value chain and business models in changing media markets
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ECONIS (ZBW)
1,766
USB Cologne (EcoSocSci)
8
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1
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
2
The role of stated intentions in new product purchase forecasting
Hsiao, Cheng
;
Sun, Baohong
;
Morwitz, Vicki G.
- In:
Econometric models in marketing
,
(pp. 11-28)
.
2002
Persistent link: https://www.econbiz.de/10001657439
Saved in:
3
A hybrid discrete choice model of differentiated product demand with an application to personal computers
Song, Minjae
-
2008
-
Rev.
Persistent link: https://www.econbiz.de/10003820043
Saved in:
4
A hybrid discrete choice model of differentiated product demand with an application to personal computers
Song, Minjae
- In:
International economic review
55
(
2015
)
1
,
pp. 265-301
Persistent link: https://www.econbiz.de/10011348550
Saved in:
5
Firm strategies in the personal computer market : are established brands better off?
Stavins, Joanna
- In:
New England economic review
(
1995
),
pp. 13-24
Persistent link: https://www.econbiz.de/10001197552
Saved in:
6
Estimating multiple-discrete choice models : an application to computerization returns
Hendel, Igal
- In:
The review of economic studies
66
(
1999
)
2
,
pp. 423-446
Persistent link: https://www.econbiz.de/10001395806
Saved in:
7
"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.
;
Pastva, Amy
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
Saved in:
8
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
9
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
10
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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