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United States
Marketingmanagement
16,952
Marketing management
16,366
Fundraising
5,383
Marketing
3,571
Theorie
2,966
Theory
2,959
Consumer behaviour
2,868
Konsumentenverhalten
2,858
Deutschland
2,074
Charity
2,051
Wohltätigkeit
2,040
Germany
1,993
Relationship marketing
1,983
Beziehungsmarketing
1,974
USA
1,974
Brand management
1,451
Markenführung
1,443
Online-Marketing
1,228
Nonprofit-Organisation
1,196
Internet marketing
1,188
Strategisches Management
1,181
Nonprofit organization
1,126
Altruismus
1,090
Altruism
1,088
Experiment
1,078
Unternehmenserfolg
1,072
Firm performance
1,068
Strategic management
929
Nonprofit-Marketing
898
Nonprofit marketing
890
Innovation
871
Social Web
810
Social web
810
SME
778
KMU
777
Internationales Marketing
759
International marketing
747
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713
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710
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52
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52
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50
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49
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22
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22
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20
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19
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66
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6
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List, John A.
23
Nunnenkamp, Peter
23
Öhler, Hannes
22
Meer, Jonathan
20
Kotler, Philip
18
Andreoni, James
16
Rosen, Harvey S.
14
Kaiser, Harry M.
12
Karlan, Dean
11
Brooks, Arthur C.
9
Hawkins, Del I.
8
Hungerman, Daniel M.
8
Shang, Jen
8
Yörük, Barış K.
8
Kumar, V.
7
Perreault, William D.
7
Price, Michael Keith
7
Wilhelm, Mark Ottoni
7
Auten, Gerald E.
6
Brown, Sarah
6
Harris, Mark N.
6
Joulfaian, David
6
Keller, Kevin Lane
6
Lange, Andreas
6
Mothersbaugh, David L.
6
Payne, Ana Abigail
6
Petrova, Maria
6
Sargeant, Adrian
6
Taylor, Karl
6
Yildirim, Pinar
6
Bouton, Laurent
5
Brown, Eleanor P.
5
James, Russell N.
5
Klein, Kim
5
Lacetera, Nicola
5
Landry, Craig
5
Macis, Mario
5
Newman, Bruce I.
5
Perez-Truglia, Ricardo
5
Rupp, Nicholas G.
5
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American Marketing Association
15
National Bureau of Economic Research
13
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Social Systems Research Institute
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Center for European, Governance and Economic Development Research (CeGE), Wirtschaftswissenschaftliche Fakultät
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Institut für Weltwirtschaft (IfW)
2
NetLibrary, Inc
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Andrew Young School of Policy Studies / International Studies Program
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Campbell Public Affairs Institute
1
Center for Globalization and Europeanization of the Economy (CeGE), Georg-August-Universität
1
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Council of Governors' Policy Advisors
1
Courant Research Centre PEG
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
McMaster University / Department of Economics
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
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Working paper / National Bureau of Economic Research, Inc.
58
Journal of marketing
23
National tax journal
22
Journal of business research : JBR
20
International journal of nonprofit & voluntary sector marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of public economics
13
International journal of nonprofit and voluntary sector marketing
12
Journal of marketing for higher education
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
11
Journal of nonprofit & public sector marketing
11
NBER working paper series
11
Nonprofit management & leadership
11
Journal of marketing management : MM
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Economic inquiry : journal of the Western Economic Association International
9
Harvard business review : HBR
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
The journal of consumer marketing
9
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Public finance review : PFR
8
American economic journal : a journal of the American Economic Association
7
Discussion paper / Centre for Economic Policy Research
7
Journal of marketing theory and practice
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
7
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of sport management and marketing : IJSMM
6
Journal of business ethics : JOBE
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
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Source
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ECONIS (ZBW)
1,903
RePEc
10
USB Cologne (EcoSocSci)
6
EconStor
5
Showing
1
-
10
of
1,924
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date (oldest first)
1
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
2
Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
Saved in:
3
The she spot : why women are the market for changing the world - and how to reach them
Witter, Lisa
;
Chen, Lisa
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003683035
Saved in:
4
An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
Saved in:
5
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
6
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
Saved in:
7
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10008771412
Saved in:
8
A thematic analysis of fundraiser characteristics in high-quality major donor
fundraising
relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
9
A grounded theory study of major gift
fundraising
relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
10
Segmenting volunteer fundraisers at a charity sport event
Wood, Laura
;
Snelgrove, Ryan
;
Danylchuk, Karen
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003974154
Saved in:
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