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United States
Consumer behaviour
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14
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Tucker, Catherine
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Allcott, Hunt
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Heiss, Florian
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Kolstad, Jonathan
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10
Goldfarb, Avi
10
Kaplan, Greg
10
Roe, Brian
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Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Carpenter, Jason M.
9
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9
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A. C. Nielsen Company <Northbrook, Ill.>
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American Home Economics Association
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Working paper / National Bureau of Economic Research, Inc.
350
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
79
NBER working paper series
77
Psychology & marketing
77
Journal of retailing and consumer services
72
Journal of business research : JBR
71
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64
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55
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American journal of agricultural economics
52
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45
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44
The American economic review
44
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40
Journal of marketing theory and practice
39
International journal of consumer studies
38
Journal of international consumer marketing
37
American economic journal : a journal of the American Economic Association
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of consumer behaviour : an international research review
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Discussion paper series / IZA
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International journal of retail & distribution management
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Discussion paper / Centre for Economic Policy Research
29
Applied economics
28
International journal of sport management and marketing : IJSMM
28
Journal of marketing
27
International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
Journal of the Academy of Marketing Science
26
Journal of food products marketing
23
Journal of promotion management : JPM
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
The quarterly journal of economics
22
The review of economics and statistics
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Services marketing quarterly
21
Agricultural and resource economics review : ARER
20
Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
5,543
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
2
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
3
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
4
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
5
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
6
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
7
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
8
Subliminal priming and persuasion : how motivation affects the activation of goals and the persuasiveness of messages
Strahan, Erin J.
;
Spencer, Steven J.
;
Zanna, Mark P.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 267-280)
.
2005
Persistent link: https://www.econbiz.de/10003113339
Saved in:
9
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
10
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
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