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United States
Markenführung
17,031
Brand management
17,009
Markenartikel
9,129
Konsumentenverhalten
8,397
Consumer behaviour
8,386
Brand
8,034
Markenimage
7,477
Brand image
7,335
Beziehungsmarketing
2,719
Relationship marketing
2,717
Markenpolitik
2,228
Theorie
2,127
Theory
2,115
Deutschland
1,877
Intermediate goods
1,865
Vorleistungen
1,865
Social Web
1,853
Social web
1,850
Online-Marketing
1,652
Internet marketing
1,617
Marketingmanagement
1,585
Germany
1,572
Marketing management
1,559
Werbewirkung
1,259
Advertising effects
1,238
USA
1,126
Marketing
1,115
Luxusgüter
985
Luxury goods
984
Werbung
953
Advertising
857
Handelsmarke
804
Einzelhandel
790
Retail trade
764
Store brand
754
Corporate reputation
711
Firmenimage
711
Brand loyalty
697
Internationales Marketing
677
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164
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124
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Article
754
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339
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3
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637
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132
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114
Book section
114
Case study
40
Fallstudie
40
Hochschulschrift
35
Thesis
31
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25
Sammelwerk
25
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12
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11
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8
Sammlung
8
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5
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4
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4
Guidebook
4
Ratgeber
4
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2
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2
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2
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2
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2
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2
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2
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2
Fallstudiensammlung
1
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1
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1
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1
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English
1,049
German
43
French
5
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Feenstra, Robert C.
11
Ganapati, Sharat
11
Shapiro, Joseph S.
11
Walker, Reed
11
Bronnenberg, Bart J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Carvalho, Vasco M.
5
Dutta, Shantanu
5
Goldschlag, Nathan
5
Hanson, Gordon H.
5
Joo, Joonhwi
5
Khan, Aubhik
5
Ludema, Rodney D.
5
Mayda, Anna Maria
5
Mishra, Prachi
5
Myers, Amanda
5
Novy, Dennis
5
Petty, Ross D.
5
Santoro, Emiliano
5
Taylor, Alan M.
5
Thomas, Julia K.
5
Voigtländer, Nico
5
Bils, Mark
4
Childs, Marissa
4
Christodoulides, George
4
Flynn, Leisa Reinecke
4
Holmes, Thomas P.
4
Jensen, J. Bradford
4
Keller, Kevin Lane
4
Klenow, Peter J.
4
Laroche, Michel
4
Li, Jessica
4
Malin, Benjamin A.
4
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National Bureau of Economic Research
15
Chambre de commerce et d'industrie de Paris
2
Universiṭat Bar-Ilan / Department of Economics
2
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Centre d'Observation Economique
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
USA / Congress / House of Representatives / Committee on Small Business
1
USA / Office of Technology Assessment
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States International Trade Commission / Office of Economics
1
United States Trademark Association
1
University College of Swansea / Centre for Development Studies
1
Università commerciale Luigi Bocconi / Centro studi sui processi di internazionalizzazione
1
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Published in...
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The journal of brand management : an international journal
35
Working paper / National Bureau of Economic Research, Inc.
27
The journal of product & brand management
22
NBER working paper series
17
Journal of business research : JBR
14
Journal of advertising research
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Harvard business review : HBR
7
Journal of international marketing
7
Journal of marketing theory and practice
7
Marketing letters : a journal of research in marketing
7
Report / Marketing Science Institute
7
The IUP journal of brand management : IJBRM
7
Tourism management : research, policies, practice
7
American journal of agricultural economics
6
Discussion paper / Centre for Economic Policy Research
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of international consumer marketing
6
Journal of marketing for higher education
6
MSI reports : working paper series
6
Report / Marketing Science Institute / Marketing Science Institute
6
The review of economics and statistics
6
Corporate reputation review : an international journal
5
Economic inquiry : journal of the Western Economic Association International
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of sport management and marketing : IJSMM
5
Journal of fashion marketing and management
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
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Source
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ECONIS (ZBW)
1,094
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,096
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articles prioritized
date (newest first)
date (oldest first)
1
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
2
Conceptualisation and modelling of the process behind
brand
association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
3
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
4
David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul
;
Gurău, Călin
- In:
International journal of entrepreneurship and small business
31
(
2017
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011731157
Saved in:
5
Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
Saved in:
6
Effective co-branding between two firms : a game theory perspective
Yan, Qiang
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 355-362)
.
2012
Persistent link: https://www.econbiz.de/10010191485
Saved in:
7
The effect of
brand
acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
Saved in:
8
Using dominance measures to evaluate
brand
extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
Saved in:
9
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
10
Ineffective
brand
extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
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