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Brand followers : consumer mot...
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United States
Consumer behaviour
82,077
Konsumentenverhalten
79,596
Relationship marketing
25,961
Beziehungsmarketing
25,286
Brand management
17,519
Markenführung
17,105
Theorie
11,378
Theory
11,211
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9,098
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9,060
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7,999
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7,797
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6,854
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6,498
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6,270
Social Web
6,253
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6,247
Brand
6,241
Service quality
6,174
Dienstleistungsqualität
6,122
USA
5,992
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5,836
Online retailing
5,820
Online-Marketing
5,707
Internet marketing
5,661
Einzelhandel
4,780
Retail trade
4,724
Marketingmanagement
4,616
Electronic Commerce
4,608
Marketing management
4,598
E-commerce
4,427
Werbewirkung
4,024
Advertising effects
3,974
Verbraucherverhalten
3,575
Emotion
3,529
Experiment
3,446
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3,382
Marketing
3,362
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3,325
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Lusk, Jayson L.
20
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18
Jang, Soocheong
17
Stavins, Joanna
15
Einav, Liran
14
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Kumar, V.
10
Roe, Brian
10
Baghestani, Hamid
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Mattila, Anna S.
9
Rudanko, Leena
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
Knittel, Christopher R.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
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National Bureau of Economic Research
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American Marketing Association
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4
IGI Global
3
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation of Britisch Industry
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
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Working paper / National Bureau of Economic Research, Inc.
258
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
80
Journal of retailing and consumer services
79
International journal of hospitality management
72
Psychology & marketing
67
NBER working paper series
57
Journal of fashion marketing and management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
American journal of agricultural economics
43
The journal of consumer marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
International journal of consumer studies
38
Journal of marketing theory and practice
38
The American economic review
38
Journal of advertising research
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of international consumer marketing
34
The journal of brand management : an international journal
34
Journal of the Academy of Marketing Science
32
International journal of retail & distribution management
31
The journal of services marketing
31
International journal of sport management and marketing : IJSMM
30
Journal of consumer behaviour : an international research review
30
American economic journal : a journal of the American Economic Association
29
Journal of marketing
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Services marketing quarterly
28
The journal of product & brand management
27
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of business ethics : JOBE
24
Applied economics
23
Journal of food products marketing
23
European journal of marketing : EJM
22
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of travel and tourism marketing
22
Journal of hospitality marketing & management
20
Journal of service research : JSR
20
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Source
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ECONIS (ZBW)
5,710
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
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1
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
2
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
Saved in:
5
Grounding consumer-brand engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
Saved in:
6
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
7
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
8
Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
Saved in:
9
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
10
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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