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Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.; Lattin, James M. - 2000
Persistent link: https://www.econbiz.de/10001599719
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun; Tran, Thanh V. - In: Management research review 34 (2011) 6, pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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Grounding consumer-brand engagement : a field-driven conceptualisation
Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of market research : JMRS ; the … 57 (2015) 4, pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Brand loyalty and the role of hedonic value
Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637
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Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo; Hill, Brad; Funk, Daniel C. - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181