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Heckman, James J.
70
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54
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47
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47
Hall, Robert Ernest
45
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44
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42
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40
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38
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37
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35
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35
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34
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33
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33
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33
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33
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31
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31
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30
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28
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28
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28
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28
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27
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27
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27
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27
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26
Krueger, Dirk
26
Rudebusch, Glenn D.
26
Timmermann, Allan
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25
Bekaert, Geert
25
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7
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7
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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BASE
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EconStor
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1
What is an advert? : a sociological perspective on marketing media
Cluley, Robert
;
Nixon, Elizabeth
- In:
Marketing theory
19
(
2019
)
4
,
pp. 405-423
Persistent link: https://www.econbiz.de/10012109412
Saved in:
2
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
3
Online optimization : probabilistic analysis and algorithm engineering
Hiller, Benjamin
- In:
Operations research proceedings 2010 : selected papers …
,
(pp. 647-652)
.
2011
Persistent link: https://www.econbiz.de/10009298118
Saved in:
4
The impact of
advertising
, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
5
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
6
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
7
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
8
Are online and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
9
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
Combining guaranteed and spot markets in display
advertising
: selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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