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International journal of hospitality management
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International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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NBER working paper series
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of internet marketing and advertising : IJIMA
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The journal of hospitality financial management : journal of the Association of Hospitality Financial Management Educators
14
Tourism management : research, policies, practice
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International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Information systems research : ISR
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of business research : JBR
10
Journal of marketing theory and practice
9
Psychology & marketing
9
Handbook of social media management : value chain and business models in changing media markets
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
The real estate finance journal
8
Tourism economics : the business and finance of tourism and recreation
8
Business horizons
7
CESifo working papers
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7
International journal of market research : JMRS ; the journal of the Market Research Society
7
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MIT sloan management review
7
American economic review
6
Cornell hospitality quarterly : CQ
6
Harvard-Business-Manager : das Wissen der Besten
6
Health marketing quarterly
6
International journal of networking and virtual organisations : IJNVO
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Journal of internet commerce
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ECONIS (ZBW)
1,422
RePEc
3
USB Cologne (EcoSocSci)
3
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1
Organic versus solicited hotel TripAdvisor reviews : measuring their respective characteristics
Litvin, Stephen W.
;
Sobel, Reagan N.
- In:
The Cornell hospitality quarterly
60
(
2019
)
4
,
pp. 370-377
Persistent link: https://www.econbiz.de/10012108033
Saved in:
2
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
3
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
4
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
5
From electronic WOM to social
eWOM
: bridging the trust deficit
Pihlaja, Jaakko
;
Saarijärvi, Hannu
;
Spence, Mark T.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
Saved in:
6
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
7
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
8
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
9
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
Saved in:
10
E-WOM
and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
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