Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Luxury strategy in action
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Marketing
31,473
Online-Marketing
13,237
Internet marketing
13,121
Produktentwicklung
10,050
New product development
9,212
Consumer behaviour
8,239
Konsumentenverhalten
8,089
Branchenentwicklung
7,604
Sector development
7,087
Social Web
6,439
Social web
6,430
Innovation
5,500
Marketingmanagement
4,983
Deutschland
4,893
Marketing management
4,757
Germany
4,191
Innovationsmanagement
4,122
Innovation management
3,938
Theorie
3,629
Theory
3,598
Brand management
3,226
Markenführung
3,206
Relationship marketing
2,973
Beziehungsmarketing
2,950
USA
2,806
Werbung
2,668
Electronic Commerce
2,647
Luxury goods
2,639
Luxusgüter
2,630
marketing
2,603
Advertising
2,556
Werbewirkung
2,372
E-commerce
2,352
Advertising effects
2,342
Online-Handel
2,212
Online retailing
2,204
Viral marketing
1,905
Virales Marketing
1,902
Internet
1,736
more ...
less ...
Online availability
All
Undetermined
421
Free
212
Type of publication
All
Article
1,521
Book / Working Paper
1,063
Journal
10
Other
1
Type of publication (narrower categories)
All
Article in journal
1,240
Aufsatz in Zeitschrift
1,240
Graue Literatur
299
Non-commercial literature
299
Aufsatz im Buch
282
Book section
282
Arbeitspapier
216
Working Paper
216
Collection of articles of several authors
105
Sammelwerk
105
Case study
61
Fallstudie
61
Lehrbuch
60
Hochschulschrift
57
Textbook
57
Thesis
43
Amtsdruckschrift
41
Government document
41
Aufsatzsammlung
39
Glossar enthalten
27
Glossary included
27
Konferenzschrift
27
Ratgeber
21
Guidebook
20
Conference proceedings
19
Reprint
19
Bibliografie enthalten
13
Bibliography included
13
Fallstudiensammlung
13
Collection of articles written by one author
12
Sammlung
12
Bibliographie
11
Conference paper
11
Konferenzbeitrag
11
Statistics
11
Statistik
11
Handbook
10
Handbuch
10
Nachschlagewerk
6
Reference book
6
more ...
less ...
Language
All
English
2,483
German
96
Undetermined
8
Italian
4
French
2
Russian
2
Spanish
2
Dutch
1
Polish
1
Swedish
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
18
Calantone, Roger J.
11
Rossi-Hansberg, Esteban
11
Caliendo, Lorenzo
10
Parro, Fernando
10
Sivadasan, Jagadeesh
8
Choi, Yung Kyun
7
Hartley, Robert F.
7
Malshe, Avinash
7
Song, Michael
7
Tucker, Catherine
7
Keller, Kevin Lane
6
Layton, Roger A.
6
Monarch, Ryan
6
Park, Jooyoun
6
Perreault, William D.
6
Sarte, Pierre-Daniel
6
Silk, Alvin J.
6
Yoon, Sukki
6
Fisman, Raymond
5
Goldfarb, Avi
5
Kahn, Kenneth B.
5
Lakdawalla, Darius
5
Love, Inessa
5
McCarthy, Edmund Jerome
5
Seo, Yuri
5
Sheth, Jagdish N.
5
Stiroh, Kevin J.
5
Talay, M. Berk
5
Zaltman, Gerald
5
Akdeniz, M. Billur
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Berndt, Ernst R.
4
Boone, Louis E.
4
Cooper, Robert G.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Goldsmith, Ronald E.
4
Greco, Albert N.
4
more ...
less ...
Institution
All
National Bureau of Economic Research
21
American Marketing Association
16
USA / Economic Research Service
5
American Management Association
4
IGI Global
4
NetLibrary, Inc
4
USA / Department of Agriculture
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Asaba Group <Natick, Mass.>
2
Chartered Institute of Marketing
2
Edward Elgar Publishing
2
Eurohandelsinstitut
2
Information Resources Management Association
2
Investment Company Institute
2
J. L. Kellogg Graduate School of Management
2
Rand Corporation
2
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
2
USA / Congress / House of Representatives / Committee on Agriculture
2
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
2
USA / Congress / Senate / Committee on Energy and Natural Resources
2
USA / Minority Business Development Agency
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Agricultural Outlook Forum <1997, Washington, DC>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arroyo Center <Santa Monica, Calif.>
1
Asian Development Bank / Economic and Research Department
1
Books on Demand GmbH <Norderstedt>
1
British-North American Research Association (U.K.)
1
Brookings Institution
1
Brown University / Department of Economics
1
CRC Press <Boca Raton, Fla.>
1
Center for Studies in Higher Education, UC Berkeley
1
Commercial Development Association
1
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
60
Working paper / National Bureau of Economic Research, Inc.
35
Journal of advertising research
25
Journal of business research : JBR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
NBER working paper series
21
Journal of marketing management : MM
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Political marketing in the United States
13
Harvard business review : HBR
12
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
11
The journal of consumer marketing
11
Marketing intelligence & planning
10
Psychology & marketing
10
American journal of agricultural economics
9
European journal of operational research : EJOR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of historical research in marketing
9
Journal of marketing theory and practice
9
Discussion paper / Centre for Economic Policy Research
8
Does marketing need reform? : fresh perspectives on the future
8
International journal of production research
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
Technological forecasting & social change : an international journal
8
Working paper
8
Business horizons
7
Industrial and corporate change
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,548
USB Cologne (EcoSocSci)
38
RePEc
8
BASE
1
Showing
1
-
10
of
2,595
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
2
Innovation : the missing dimension
Lester, Richard K.
;
Piore, Michael J.
-
2004
Persistent link: https://www.econbiz.de/10002062869
Saved in:
3
Nuanced role of relevant prior experience : sales takeoff of disruptive products and product innovation with disrupted technology in industrial robotics
Roy, Raja
;
Islam, Mazhar
- In:
Entrepreneurship, innovation, and platforms
,
(pp. 81-111)
.
2017
Persistent link: https://www.econbiz.de/10011759808
Saved in:
4
New media USA : Trends & Insights ; Sammelausgabe ...
Berlin : VDZ
-
2002/03(2004); 2002/08(2008); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003791978
Saved in:
5
Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10009380578
Saved in:
6
The role of online buzz for leader versus challenger brands : the case of the MP3 player market
Shin, Hyun S.
;
Hanssens, Dominique M.
;
Kim, Kyoo Il
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 503-528
Persistent link: https://www.econbiz.de/10011598928
Saved in:
7
The affluent consumer :
marketing
and selling the luxury lifestyle
Michman, Ronald D.
;
Mazze, Edward M.
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003339753
Saved in:
8
Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
Saved in:
9
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
10
Marketing
in the digital age
O'Connor, John
;
Galvin, Eamonn
-
2001
-
2nd ed
Persistent link: https://www.econbiz.de/10001449011
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
