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United States
Consumer behaviour
83,658
Konsumentenverhalten
81,208
Marketing
31,474
Brand management
17,743
Markenführung
17,330
Marketingmanagement
17,153
Marketing management
16,562
Theorie
13,812
Theory
13,629
Relationship marketing
11,714
Beziehungsmarketing
11,626
Markenimage
9,419
Brand image
9,353
Markenartikel
9,292
Deutschland
8,370
Brand
8,253
USA
7,518
Germany
7,447
Online-Marketing
6,485
Internet marketing
6,427
Social Web
6,359
Social web
6,353
Customer satisfaction
6,168
Kundenzufriedenheit
5,962
Online-Handel
5,858
Online retailing
5,845
Einzelhandel
4,982
Retail trade
4,842
Service quality
4,698
Dienstleistungsqualität
4,626
Werbung
4,510
Electronic Commerce
4,495
Werbewirkung
4,425
Advertising
4,388
Advertising effects
4,352
E-commerce
4,162
Verbraucherverhalten
3,660
Experiment
3,551
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Kaiser, Harry M.
22
Kotler, Philip
21
Lusk, Jayson L.
21
Stavins, Joanna
16
Einav, Liran
14
Jones, D. G. Brian
14
Tadajewski, Mark
14
Bronnenberg, Bart J.
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Calantone, Roger J.
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Grewal, Dhruv
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Roe, Brian
10
Baghestani, Hamid
9
Blankson, Charles
9
Chintagunta, Pradeep K.
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Richards, Timothy J.
9
Schroeder, Ted C.
9
Viswanathan, Madhu
9
Waldfogel, Joel
9
Yoon, Sukki
9
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National Bureau of Economic Research
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American Marketing Association
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American Management Association
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European Society for Opinion and Marketing Research
5
IGI Global
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Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Seminar on market modelling
3
USA / Department of Agriculture
3
USA / Economic Research Service
3
USA / General Accounting Office
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
OECD
2
USA / Bureau of the Census
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for Studies in Higher Education, UC Berkeley
1
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Working paper / National Bureau of Economic Research, Inc.
269
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
Journal of business research : JBR
102
Journal of retailing and consumer services
72
NBER working paper series
72
Psychology & marketing
70
American journal of agricultural economics
60
International journal of hospitality management
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of fashion marketing and management
52
Journal of marketing
50
The journal of consumer marketing
47
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
Journal of marketing theory and practice
43
Journal of advertising research
42
The American economic review
40
International journal of consumer studies
39
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
38
The journal of brand management : an international journal
38
Journal of macromarketing : examining the interactions among markets, marketing, and society
37
Journal of international consumer marketing
35
Journal of marketing management : MM
35
Journal of the Academy of Marketing Science
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
European journal of marketing : EJM
32
International journal of sport management and marketing : IJSMM
32
American economic journal : a journal of the American Economic Association
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
Journal of business ethics : JOBE
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Applied economics
27
Discussion paper / Centre for Economic Policy Research
27
Journal of historical research in marketing
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
The journal of product & brand management
27
The review of economics and statistics
26
History of marketing thought ; Volume 1
25
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
25
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Source
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ECONIS (ZBW)
7,027
USB Cologne (EcoSocSci)
46
RePEc
11
USB Cologne (business full texts)
1
BASE
1
Other ZBW resources
1
Showing
1
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date (oldest first)
1
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
2
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
3
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
4
Editorial: Technology,
marketing
and consumer orientation
Khare, Arpita
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
Saved in:
5
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
6
Branding
and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Special issue:
Marketing
communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
8
Marketing
concepts can have a life of their own : representation and pluralism in
marketing
concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
9
Creating the cautious consumer :
marketing
managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Saved in:
10
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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