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Single-brand retailers : building brand loyalty in the off-line environment
Jones, Robert; Kim, Youn-kyung - In: Journal of retailing and consumer services 18 (2011) 4, pp. 333-340
Persistent link: https://www.econbiz.de/10009232574
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui; Wu, Pei-Chiang; Ahn, Sun Young - In: Cross cultural & strategic management 29 (2022) 4, pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
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Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos; Leonidas, Hatzithomas; Dekoulou, Paraskevi - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 205-216). 2024
Persistent link: https://www.econbiz.de/10015064336
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219817
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890