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United States
Social Web
20,854
Social web
20,823
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
11,309
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11,269
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10,845
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4,932
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4,912
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3,123
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2,709
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2,708
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2,654
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2,650
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2,541
social media
2,197
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2,196
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2,178
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1,951
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1,896
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1,890
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1,845
Kundenzufriedenheit
1,831
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1,825
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1,785
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7
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7
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7
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7
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7
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6
Cao, Ruiqing
6
Hong, Harrison G.
6
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5
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5
Braghieri, Luca
5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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American Marketing Association
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Cap Gemini SCS BeCom GmbH <Mülheim an der Ruhr> / Geschäftsbereich Telecom
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Center for Telecommunications and Information Studies
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Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
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Droemer Verlag
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Ekonomiska forskningsinstitutet <Stockholm>
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European Credit Research Institute <Brüssel>
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Europäische Kommission
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Federal Reserve Bank of Kansas City
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VNR Verlag für die Deutsche Wirtschaft AG
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Working paper / National Bureau of Economic Research, Inc.
54
Journal of advertising research
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
26
Academy of Management journal : AMJ
22
NBER working paper series
22
International journal of hospitality management
20
Journal of business research : JBR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Psychology & marketing
17
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The review of financial studies
15
Discussion paper / Centre for Economic Policy Research
14
International journal of internet marketing and advertising : IJIMA
14
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of electronic marketing and retailing : IJEMR
12
Information systems research : ISR
11
Journal of business ethics : JOBE
10
Human performance
9
JMM : the international journal on media management
9
Journal of marketing theory and practice
9
Journal of marketing theory and practice : JMTP
9
The journal of consumer marketing
9
CESifo working papers
8
Discussion papers / CEPR
8
Handbook of social media management : value chain and business models in changing media markets
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
SpringerLink / Bücher
8
Tourism management : research, policies, practice
8
Business horizons
7
Harvard business review : HBR
7
Health marketing quarterly
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of nonprofit & voluntary sector marketing
7
Journal of financial and quantitative analysis : JFQA
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of internet commerce
7
Journal of retailing and consumer services
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MIT sloan management review
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ECONIS (ZBW)
1,909
USB Cologne (EcoSocSci)
4
RePEc
2
BASE
1
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1
Social transmission,
emotion
, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
2
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
3
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
4
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
5
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
6
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
7
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
8
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
9
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
10
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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