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Brand equity for football club...
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United States
Brand management
17,810
Markenführung
17,397
Brand image
11,257
Consumer behaviour
11,188
Markenimage
11,145
Stakeholder
11,078
Konsumentenverhalten
11,014
Professional sports
6,811
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6,803
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5,789
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5,777
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5,378
Soziale Werte
5,376
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4,690
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4,668
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4,647
Fußball
4,601
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3,529
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3,507
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3,463
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3,307
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3,184
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3,174
USA
2,738
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2,504
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2,501
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2,230
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2,213
Sports
2,144
Sports marketing
2,093
Sportmarketing
2,075
Online-Marketing
2,010
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1,986
Sportorganisation
1,840
Marketingmanagement
1,829
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1,818
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1,811
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1,678
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1,673
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Berri, David J.
32
Sommers, Paul M.
24
Humphreys, Brad R.
23
Fort, Rodney
14
Krautmann, Anthony Charles
14
Frick, Bernd
13
Kochman, Ladd Michael
13
Coates, Dennis
12
Schmidt, Martin B.
12
Simmons, Robert
12
Drayer, Joris
11
Goodwin, Randall
11
Jozsa, Frank P.
11
Zimbalist, Andrew S.
11
Depken, Craig A.
10
Paul, Rodney J.
10
Shapiro, Stephen L.
10
Bennett, Gregg
9
Lee, Young Hoon
9
McEvoy, Chad D.
9
Staudohar, Paul D.
9
Weinbach, Andrew P.
9
Winfree, Jason
9
Dietl, Helmut
8
Franck, Egon
8
Greenwood, Jeremy
8
Guner, Nezih
8
Kahn, Lawrence M.
8
Kent, Aubrey
8
Longley, Neil
8
Prinz, Joachim
8
Rascher, Daniel
8
Bazzi, Samuel
7
Chandler, David
7
De Chernatony, Leslie
7
Deutscher, Christian
7
Fernández-Villaverde, Jesús
7
Greenwell, T. Christopher
7
Price, Joseph
7
Ross, Stephen F.
7
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Home League
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Baseball Economics Conference <2003, Nashville, Tenn.>
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Books on Demand GmbH <Norderstedt>
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Business Information Centre <Toronto>
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Cato Institute
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Centre d'Observation Economique
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Centre international d'étude du sport
1
Chambre de commerce et d'industrie de Paris
1
Claremont Institute for Economic Policy Studies
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Duncker & Humblot
1
FinanzBuch Verlag
1
Forschungsinstitut zur Zukunft der Arbeit
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
1
Labor and Employment Relations Association
1
Martin-Luther-Universität Halle-Wittenberg
1
Melbourne Business School
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1
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1
University College London
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University College of Swansea / Centre for Development Studies
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Universität Ulm
1
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1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Journal of sports economics
151
Sport marketing quarterly : preferred journal of the Sport Marketing Association
62
Journal of sport management : the official journal of the North American Society of Sport Management
54
International journal of sport management and marketing : IJSMM
53
Journal of business ethics : JOBE
35
The journal of brand management : an international journal
33
Sport management review
32
Working paper / National Bureau of Economic Research, Inc.
29
Economic inquiry : journal of the Western Economic Association International
28
Applied economics
27
International journal of sport finance
27
Journal of business research : JBR
26
Discussion paper series / IZA
24
The journal of product & brand management
22
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
20
Psychology & marketing
18
Atlantic economic journal : AEJ
17
Journal of advertising research
17
Academy of Management journal : AMJ
16
Contemporary economic policy : a journal of Western Economic Association International
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Middlebury College working paper series
15
Southern economic journal
15
SpringerLink / Bücher
15
International journal of sports marketing & sponsorship
14
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
13
Harvard business review : HBR
12
Discussion paper / Centre for Economic Policy Research
11
Journal of business and economic perspectives
11
NBER working paper series
11
Review of industrial organization : RIO
11
Business and society review : a quarterly forum on the role of business in a free society
10
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of advertising : official publication of the American Academy of Advertising
10
Advances in the economics of sport
9
Business & society
9
International journal of hospitality management
9
Journal of international consumer marketing
9
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ECONIS (ZBW)
2,659
RePEc
8
USB Cologne (EcoSocSci)
3
BASE
2
EconStor
1
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2,673
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date (oldest first)
1
Socially responsible or financially exploitative? : sports
fans
' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports
branding
conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
5
Professional sports teams on the Web : a comparative study employing the information management perspective
Scholl, Hans J.
;
Carlson, Timothy S.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10009548118
Saved in:
6
Perceptions of highly identified
fans
regarding rival teams in US intercollegiate
football
and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
Saved in:
7
MLS as a sports product - the prominence of the world's game in the U.S.
Greyser, Stephen A.
;
Cortsen, Kenneth
-
2021
Persistent link: https://www.econbiz.de/10012586367
Saved in:
8
Explaining NFL
fans
' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
9
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
10
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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