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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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Der gläserne Kunde
Davenport, Thomas H.; Harris, Jeanne G. - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 8, pp. 88-99
Persistent link: https://www.econbiz.de/10003501882
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The impact of CRM 2.0 on customer insight
Greenberg, Paul - In: The journal of business & industrial marketing 25 (2010) 6, pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
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Customer relationship management capabilities : measurement, antecedents and consequences
Wang, Yonggui; Feng, Hui - In: Management decision : MD 50 (2012) 1, pp. 115-129
Persistent link: https://www.econbiz.de/10009531394
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Constituent relationship management
Wright, Steve - In: Nonprofit management 101 : a complete and practical …, (pp. 273-285). 2011
Persistent link: https://www.econbiz.de/10009127377
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The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.; Spanjol, Jelena; Qualls, William J. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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Gen Z consumers' expectations for smart convenience stores in the USA, South Korea, and Japan
Jung, Summer Dahyang; Claire, Sahej; Kim, Sohyeong - In: Young consumers : insight and ideas for responsible … 25 (2024) 3, pp. 400-420
Persistent link: https://www.econbiz.de/10015047353
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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166