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United States
Konsumentenverhalten
79,123
Consumer behaviour
78,690
Südkorea
21,207
South Korea
20,861
Online-Marketing
12,879
Internet marketing
12,656
Theorie
10,030
Theory
9,857
Beziehungsmarketing
9,630
Relationship marketing
9,612
Social Web
8,709
Social web
8,700
Markenführung
8,072
Brand management
8,060
Markenimage
6,806
Brand image
6,778
USA
6,219
Online-Handel
6,199
Online retailing
6,184
Kundenzufriedenheit
5,700
Customer satisfaction
5,698
Electronic Commerce
4,903
Deutschland
4,855
Viral marketing
4,779
Virales Marketing
4,769
E-commerce
4,663
Werbewirkung
4,616
Advertising effects
4,569
Dienstleistungsqualität
4,487
Service quality
4,484
Germany
4,464
Brand
4,332
Markenartikel
4,325
Einzelhandel
4,234
Retail trade
4,153
Werbung
3,912
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3,858
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3,615
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Lusk, Jayson L.
20
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15
Tucker, Catherine
15
Einav, Liran
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Manyin, Mark E.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Kaiser, Harry M.
11
Nayga, Rodolfo M.
11
Yoon, Sukki
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Sutter, Matthias
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Pentina, Iryna
8
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World Trade Organization
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Korea Economic Institute of America <Washington, DC>
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OECD
9
American Marketing Association
8
Institute for International Economics <Washington, DC>
6
Dae oe gyeong je jeong chaeg yeon gu won
5
IGI Global
5
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
4
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Internationale Vereinigung der Textilindustrie
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TÜV Rheinland AG
3
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3
Bertelsmann Stiftung
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2
Information Resources Management Association
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Joint Korea US Academic Symposium <2, 1991, Bloomington, Ind.>
2
Korea United States Twenty-First Century Council
2
Nihon-Kokusai-Kōryū-Sentā <Tokio>
2
Russell Sage Foundation
2
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Springer Fachmedien Wiesbaden
2
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2
USA / Department of State
2
United States / Congress / House / Committee on Agriculture / Subcommittee on Cotton, Rice, and Sugar
2
United States / Congress / House / Committee on International Relations / Subcommittee on International Organizations
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
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Working paper / National Bureau of Economic Research, Inc.
259
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
74
Journal of retailing and consumer services
72
Psychology & marketing
68
NBER working paper series
60
International journal of hospitality management
55
Journal of fashion marketing and management
53
American journal of agricultural economics
48
Journal of advertising research
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
41
The American economic review
40
Journal of marketing theory and practice
38
International journal of consumer studies
37
Journal of international consumer marketing
35
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
Applied economics
27
Discussion paper / Centre for Economic Policy Research
27
International journal of sport management and marketing : IJSMM
27
Journal of travel and tourism marketing
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of food products marketing
23
Journal of the Academy of Marketing Science
23
Journal of business ethics : JOBE
22
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Services marketing quarterly
22
The review of economics and statistics
21
The journal of services marketing
20
Journal of marketing theory and practice : JMTP
19
Young consumers : insight and ideas for responsible marketers
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
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ECONIS (ZBW)
5,963
USB Cologne (EcoSocSci)
13
RePEc
12
BASE
2
EconStor
2
USB Cologne (business full texts)
1
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1
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
2
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
3
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
4
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
5
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
6
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
7
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
8
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
9
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
10
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
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