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United States
Consumer behaviour
83,654
Konsumentenverhalten
81,204
Electronic Commerce
24,030
E-commerce
21,409
Social Web
20,794
Social web
20,763
Theorie
11,157
Relationship marketing
11,067
Beziehungsmarketing
11,026
Theory
10,982
Online-Marketing
9,320
Internet marketing
9,220
Online-Handel
9,101
Online retailing
9,083
Brand management
8,452
Markenführung
8,413
Internet
7,207
Brand image
7,089
Markenimage
7,053
Deutschland
6,425
Customer satisfaction
6,334
USA
6,255
Kundenzufriedenheit
6,146
Germany
5,991
Service quality
4,977
Einzelhandel
4,931
Dienstleistungsqualität
4,925
Viral marketing
4,923
Virales Marketing
4,903
Retail trade
4,843
Brand
4,525
Markenartikel
4,513
Werbewirkung
4,003
Advertising effects
3,959
Experiment
3,752
Verbraucherverhalten
3,601
Marketingmanagement
3,557
Marketing management
3,542
Emotion
3,503
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707
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Lusk, Jayson L.
20
Allcott, Hunt
17
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Gentzkow, Matthew Aaron
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Tucker, Catherine
11
Waldfogel, Joel
11
Cawley, John H.
10
Dong, Diansheng
10
Goldfarb, Avi
10
Goolsbee, Austan
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Laibson, David I.
10
Roe, Brian
10
Smith, Alan D.
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, James J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
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National Bureau of Economic Research
68
IGI Global
21
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
3
USA / General Accounting Office
3
USA / Subcommittee on Commercial and Administrative Law
3
Federal Reserve Bank of St. Louis
2
INSEAD
2
Information Resources Management Association
2
OECD
2
Rodney L. White Center for Financial Research
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
USA / Bureau of the Census
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Home Economics Association
1
American Institute for Contemporary German Studies
1
American Management Association
1
Aptus Research Solutions
1
Arthur D. Little International Inc. <Wiesbaden>
1
Berkeley Round Table on the International Economy
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Brookings Institution / Task Force on the Internet
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Campus Verlag
1
Canadian Tax Foundation
1
Centre for International Business Studies <Edmonton, Alberta>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Claremont Institute for Economic Policy Studies
1
Conference on Postal and Delivery Economics <22., 2014, Frascati>
1
Conference on Postal and Delivery Economics <24., 2016, Florenz>
1
Conference on Postal and Delivery Economics <27., 2019, Dublin>
1
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Working paper / National Bureau of Economic Research, Inc.
285
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of retailing and consumer services
73
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Journal of business research : JBR
72
NBER working paper series
67
Psychology & marketing
66
International journal of hospitality management
57
Journal of fashion marketing and management
53
American journal of agricultural economics
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The American economic review
41
The journal of consumer marketing
40
Journal of marketing theory and practice
39
Journal of advertising research
38
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of retail & distribution management
30
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
29
Discussion paper / Centre for Economic Policy Research
28
International journal of sport management and marketing : IJSMM
27
Journal of travel and tourism marketing
26
Applied economics
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of food products marketing
22
Journal of business ethics : JOBE
21
Journal of internet commerce
21
Journal of marketing
21
The review of economics and statistics
21
Young consumers : insight and ideas for responsible marketers
21
Services marketing quarterly
20
SpringerLink / Bücher
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
19
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Source
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ECONIS (ZBW)
5,932
USB Cologne (EcoSocSci)
19
RePEc
7
USB Cologne (business full texts)
1
BASE
1
Other ZBW resources
1
Showing
1
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1
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
3
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
4
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
5
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
6
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
7
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
8
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
9
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
10
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
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