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United States
Großbritannien
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Smith, James P.
47
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45
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38
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33
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30
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28
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26
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24
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23
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22
Hayo, Bernd
19
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19
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18
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18
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17
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17
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17
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17
Sarno, Lucio
17
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16
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16
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15
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15
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15
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15
Machin, Stephen
15
Peel, David
15
Sadun, Raffaella
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14
Bryson, Alex
14
Cette, Gilbert
14
Davis, E. Philip
14
Hamori, Shigeyuki
14
Oswald, Andrew J.
14
Siklos, Pierre L.
14
Sylla, Richard Eugene
14
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13
Buch, Claudia M.
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Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
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95
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64
Journal of international money and finance
64
Journal of advertising research
50
Journal of accounting & economics
46
Economics letters
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The review of financial studies
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The American economic review
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SpringerLink / Bücher
38
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The journal of economic history
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34
Journal of advertising : official publication of the American Academy of Advertising
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Journal of banking & finance
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CESifo working papers
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Journal of financial economics
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29
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International journal of advertising : the quarterly review of marketing communications
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International review of economics & finance : IREF
26
Journal of macroeconomics
26
The journal of futures markets
25
Working paper series / Luxembourg Income Study
25
European economic review : EER
24
Review of quantitative finance and accounting
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American journal of agricultural economics
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ECONIS (ZBW)
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RePEc
75
USB Cologne (EcoSocSci)
65
EconStor
16
Other ZBW resources
4
ArchiDok
1
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1
Competing through keyword
advertising
Colangelo, Giuseppe
- In:
Journal of competition law & economics
16
(
2020
)
3
,
pp. 306-348
Persistent link: https://www.econbiz.de/10012315413
Saved in:
2
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
3
Are online and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
4
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
5
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Advertising
in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
7
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
8
Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.
;
Coleman, Barbara C.
;
Backman, Kenneth
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
Saved in:
9
Operations of online
advertising
services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
10
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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