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~subject:"United States"
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United States
Consumer behaviour
83,099
Konsumentenverhalten
80,619
Social Web
20,619
Social web
20,588
Brand management
17,675
Markenführung
17,261
Theorie
12,825
Theory
12,593
Kommunikation
11,935
Communication
11,473
Brand image
11,166
Markenimage
11,052
Relationship marketing
10,918
Beziehungsmarketing
10,849
Online-Marketing
8,626
Internet marketing
8,526
USA
6,944
Deutschland
6,694
Markenartikel
6,526
Brand
6,499
Online-Handel
6,261
Germany
6,251
Online retailing
6,249
Customer satisfaction
6,223
Kundenzufriedenheit
6,013
Electronic Commerce
5,170
E-commerce
4,964
Service quality
4,788
Dienstleistungsqualität
4,727
Einzelhandel
4,586
Retail trade
4,543
Experiment
4,483
Werbewirkung
4,406
Marketingmanagement
4,375
Marketing management
4,363
Advertising effects
4,350
Hedonischer Preisindex
4,289
Hedonic price index
4,230
Advertising
3,955
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Article
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1,905
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12
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4,110
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881
Aufsatz im Buch
545
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545
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Fallstudie
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94
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94
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60
Sammlung
60
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48
Lehrbuch
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Textbook
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Konferenzbeitrag
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Guidebook
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Ratgeber
18
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16
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16
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12
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English
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German
139
French
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Lusk, Jayson L.
22
Allcott, Hunt
17
Jang, Soocheong
15
Stavins, Joanna
15
Einav, Liran
14
McFadden, Daniel
13
Schuh, Scott
13
Tonsor, Glynn T.
13
Agarwal, Sumit
12
Goldfarb, Avi
12
Goldsmith, Ronald E.
12
Han, Heesup
12
Winter, Joachim
12
Cawley, John H.
11
Ehrmann, Michael
11
Fratzscher, Marcel
11
Gentzkow, Matthew Aaron
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Tucker, Catherine
11
Berndt, Ernst R.
10
Bronnenberg, Bart J.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Gorodnichenko, Yuriy
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Knittel, Christopher R.
10
Kolstad, Jonathan
10
Roe, Brian
10
Smith, Vincent Kerry
10
Viscusi, W. Kip
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Coibion, Olivier
9
Greenstein, Shane M.
9
Kuchler, Theresa
9
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National Bureau of Economic Research
73
IGI Global
27
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
European Central Bank
3
Federal Reserve Bank of New York
3
Federal Reserve Bank of San Francisco
3
Springer Fachmedien Wiesbaden
3
Universität Mannheim
3
Federal Reserve Bank of St. Louis
2
INSEAD
2
Information Resources Management Association
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AEI-Brookings Joint Center for Regulatory Studies
1
American Council for Capital Formation
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Annenberg School for Communication <Philadelphia, Pa.>
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Business Research, University of Colorado unter a Small Business Administration Grant awarded to the University of Denver
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Policy Research <Washington, DC>
1
Center for the Study of Living Standards (CSLS)
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
Communications technology and social policy. understanding the new 'cultural revolution'
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural Economics
1
Cornell University / Department of Applied Economics and Management
1
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Working paper / National Bureau of Economic Research, Inc.
311
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
77
Journal of retailing and consumer services
73
NBER working paper series
72
Psychology & marketing
71
International journal of hospitality management
61
Journal of fashion marketing and management
53
American journal of agricultural economics
52
Journal of advertising research
47
The American economic review
45
The journal of consumer marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
International journal of consumer studies
39
Journal of marketing theory and practice
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
The journal of brand management : an international journal
37
Journal of international consumer marketing
35
The review of economics and statistics
34
Applied economics
33
International journal of sport management and marketing : IJSMM
33
Discussion paper / Centre for Economic Policy Research
31
Journal of consumer behaviour : an international research review
31
International journal of retail & distribution management
30
American economic journal : a journal of the American Economic Association
29
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
The journal of product & brand management
28
Journal of travel and tourism marketing
27
Journal of business ethics : JOBE
26
Journal of food products marketing
26
Journal of marketing
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of the Academy of Marketing Science
24
Working paper
22
European journal of marketing : EJM
21
Young consumers : insight and ideas for responsible marketers
21
International journal of advertising : the quarterly review of marketing communications
20
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Source
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ECONIS (ZBW)
6,553
USB Cologne (EcoSocSci)
29
RePEc
19
EconStor
3
BASE
2
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear
brands
to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
3
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
5
Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz
-
2018
Presenting a scientific exploration of personal branding and digital
communication
, this ground-breaking book aims to …
Persistent link: https://www.econbiz.de/10012396418
Saved in:
6
Personal brand creation in the digital age : theory, research and practice
Grzesiak, Mateusz
-
2018
Persistent link: https://www.econbiz.de/10011723493
Saved in:
7
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan
;
Kamal, Sara
- In:
Breaking new ground in theory and practice
,
(pp. 181-192)
.
2011
Persistent link: https://www.econbiz.de/10009380022
Saved in:
8
Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.
;
Ahmed, K. A. Asraar
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011971312
Saved in:
9
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
Saved in:
10
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
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