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~subject:"United States"
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United States
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Service quality
21,753
Dienstleistungsqualität
21,002
Brand management
17,729
Markenführung
17,316
Relationship marketing
11,654
Beziehungsmarketing
11,606
Brand image
11,222
Markenimage
11,110
Theorie
10,809
Theory
10,615
Customer satisfaction
9,585
Kundenzufriedenheit
9,237
USA
6,596
Markenartikel
6,476
Brand
6,447
Deutschland
6,021
Online-Handel
5,936
Online retailing
5,923
Social Web
5,793
Social web
5,788
Germany
5,626
Online-Marketing
5,343
Internet marketing
5,308
Einzelhandel
4,628
Retail trade
4,576
Werbewirkung
4,153
Advertising effects
4,101
Electronic Commerce
4,095
E-commerce
3,960
Emotion
3,656
Marketingmanagement
3,636
Marketing management
3,628
Experiment
3,604
Verbraucherverhalten
3,590
Advertising
3,457
Werbung
3,386
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3,031
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Lusk, Jayson L.
20
Hanushek, Eric Alan
19
Jang, Soocheong
16
Kolstad, Jonathan
16
Stavins, Joanna
15
Einav, Liran
14
Gruber, Jonathan
14
Rivkin, Steven G.
14
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Rebitzer, James B.
12
Staiger, Douglas
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Cawley, John H.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Barber, Nelson
10
Bronnenberg, Bart J.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Goldfarb, Avi
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Mattila, Anna S.
10
Roe, Brian
10
Waldfogel, Joel
10
Baghestani, Hamid
9
Chomsisengphet, Souphala
9
Kessler, Daniel P.
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Prybutok, Victor R.
9
Woessmann, Ludger
9
Yoon, Sukki
9
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National Bureau of Economic Research
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American Marketing Association
8
IGI Global
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Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
United States / Congress / House / Committee on the Budget / Task Force on Education and Employment
3
Edward Elgar Publishing
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of St. Louis
2
Hongkong / Securities and Futures Commission
2
INSEAD
2
Information Resources Management Association
2
OECD
2
The Wharton Financial Institutions Center
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Society for Quality
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
CESifo GmbH
1
Cato Institute
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Health, Education, and Welfare
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
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Working paper / National Bureau of Economic Research, Inc.
357
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of retailing and consumer services
83
Journal of business research : JBR
81
International journal of hospitality management
73
NBER working paper series
72
Psychology & marketing
69
Journal of fashion marketing and management
53
The American economic review
47
American journal of agricultural economics
43
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
International journal of consumer studies
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
American economic journal : a journal of the American Economic Association
38
Journal of marketing theory and practice
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
The journal of brand management : an international journal
37
Journal of international consumer marketing
35
Journal of advertising research
34
International journal of sport management and marketing : IJSMM
33
Journal of consumer behaviour : an international research review
32
The review of economics and statistics
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
The journal of product & brand management
29
Applied economics
28
Health care management review : HCM review
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of food products marketing
25
Journal of marketing
25
Journal of the Academy of Marketing Science
25
Journal of travel and tourism marketing
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Services marketing quarterly
24
Journal of business ethics : JOBE
22
The journal of services marketing
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of hospitality marketing & management
21
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Source
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ECONIS (ZBW)
6,299
USB Cologne (EcoSocSci)
10
RePEc
9
USB Cologne (business full texts)
1
EconStor
1
Other ZBW resources
1
Showing
1
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10
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6,321
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date (oldest first)
1
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
2
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
3
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
4
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
5
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
6
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
7
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
8
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
9
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
10
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
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