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Multi-channel retailing and customer satisfaction : implications for e-CRM
Warrington, Patricia T.; Gangstad, Elizabeth; Feinberg, … - In: Contemporary research in e-branding, (pp. 280-291). 2009
Persistent link: https://www.econbiz.de/10003778273
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Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia
Heinrichs, John H.; Aali, Abdulrahman Yousef al-; Lim, … - In: Journal of global marketing 29 (2016) 1/5, pp. 85-97
Persistent link: https://www.econbiz.de/10011654069
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Companies and the customers who hate them
McGovern, Gail; Moon, Youngme - In: Harvard business review : HBR 85 (2007) 6, pp. 78-84
Persistent link: https://www.econbiz.de/10003471520
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Service strategy : management moves for customer results
Horovitz, Jacques - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001794593
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Returns management in a business-to-business context : its impact on customer satisfaction
Vachon, Stephan; Hajmohammd, Sara; Patry, Karine - In: International journal of integrated supply management : … 8 (2013) 4, pp. 173-192
Persistent link: https://www.econbiz.de/10010359673
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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Considering "familiness" in market orientations and success : a resource-based view
Tokarczyk, John; Hansen, Eric; Green, Mark T.; Down, Jon - In: Culturally-sensitive models of family business in Anglo …, (pp. 214-236). 2008
Persistent link: https://www.econbiz.de/10003788020
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Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
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Creating competitive edge through improved customer relationship management
Toor, Tajinder Pal Singh - In: Business strategy series 10 (2009) 1, pp. 55-60
Persistent link: https://www.econbiz.de/10003930606
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From CRM to CEM (Customer Experience Management) : the new marketing paradigm for competitive advantage
Ruparel, Neelima - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 22-36). 2007
Persistent link: https://www.econbiz.de/10003676900