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United States
Brand management
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Working paper / National Bureau of Economic Research, Inc.
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
The journal of brand management : an international journal
29
SpringerLink / Bücher
26
Academy of Management journal : AMJ
22
Discussion paper series / IZA
21
International journal of selection and assessment
21
The journal of product & brand management
21
Human performance
16
Journal of business research : JBR
15
Journal of vocational behavior
14
Journal of business ethics : JOBE
12
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Journal of advertising research
11
Journal of business and psychology
11
Journal of marketing theory and practice
9
Journal of consumer behaviour : an international research review
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of managerial psychology
8
Europäische Hochschulschriften / 5
7
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
Human relations
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of sport management and marketing : IJSMM
7
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
7
Management communication quarterly : an international journal
7
Springer eBook Collection / Business and Management
7
The IUP journal of brand management : IJBRM
7
Corporate reputation review : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing for higher education
6
Journal of marketing management : MM
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Report / Marketing Science Institute
6
Tourism management : research, policies, practice
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ECONIS (ZBW)
1,660
USB Cologne (EcoSocSci)
96
RePEc
1
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1
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1
CSR im Zeichen der Employer-Brand : Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer-Branding in der stakeholderspezifischen Markenführung
Schmidt, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003819291
Saved in:
2
Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.
;
Cha, Jiyoung
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
5
Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Russell, Stephanie
- In:
Branded lives : the production and consumption of …
,
(pp. 90-107)
.
2011
Persistent link: https://www.econbiz.de/10009384359
Saved in:
6
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
7
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
8
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
9
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
10
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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