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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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Hunting for talent : firm-driven labor market search in the United States
Black, Ines; Hasan, Sharique; Koning, Rembrand - In: Strategic management journal 45 (2024) 3, pp. 429-462
Persistent link: https://www.econbiz.de/10014476716
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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Personal brand creation in the digital age : theory, research and practice
Grzesiak, Mateusz - 2018
Persistent link: https://www.econbiz.de/10011723493
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Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz - 2018
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...
Persistent link: https://www.econbiz.de/10012396418
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A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.; Murphy, Jamie; Adler, Jami - In: International journal of hospitality management 57 (2016), pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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A targeted approach to viral marketing
Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294
Persistent link: https://www.econbiz.de/10011348317