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United States
Consumer behaviour
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80,437
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20,558
Brand management
17,664
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17,250
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6,414
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5,907
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5,604
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5,192
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5,125
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4,875
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4,855
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4,753
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4,715
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4,703
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4,683
Einzelhandel
4,626
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4,561
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4,495
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16
Einav, Liran
14
Gentzkow, Matthew Aaron
13
Jang, Soocheong
13
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13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Han, Heesup
12
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Winter, Joachim
12
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11
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11
Heiss, Florian
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11
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11
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10
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10
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10
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10
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10
Roe, Brian
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9
Barber, Nelson
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
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9
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9
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9
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8
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Arthur D. Little, Inc
1
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1
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1
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1
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1
Conran Foundation <London>
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
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Working paper / National Bureau of Economic Research, Inc.
282
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
NBER working paper series
83
Journal of business research : JBR
79
Psychology & marketing
76
Journal of retailing and consumer services
74
International journal of hospitality management
63
Journal of advertising research
56
Journal of fashion marketing and management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
American journal of agricultural economics
46
The journal of consumer marketing
46
Journal of marketing theory and practice
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The American economic review
41
The journal of brand management : an international journal
40
International journal of consumer studies
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
35
International journal of sport management and marketing : IJSMM
33
Journal of travel and tourism marketing
33
Journal of advertising : official publication of the American Academy of Advertising
32
American economic journal : a journal of the American Economic Association
31
Journal of consumer behaviour : an international research review
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of marketing
29
The journal of product & brand management
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of food products marketing
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of the Academy of Marketing Science
24
Journal of business ethics : JOBE
23
Services marketing quarterly
23
The review of economics and statistics
23
Young consumers : insight and ideas for responsible marketers
23
European journal of marketing : EJM
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of advertising : the quarterly review of marketing communications
20
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ECONIS (ZBW)
6,125
USB Cologne (EcoSocSci)
14
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
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10
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date (oldest first)
1
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
2
Brand
experience and
brand
implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
3
Social information in Facebook news feed ads : effects of personal relevance and
brand
familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
4
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
Personal
Brand
Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz
-
2018
fill a gap between theory and practice. Describing how social media can increase
brand
profiles online, it explains basic …
Persistent link: https://www.econbiz.de/10012396418
Saved in:
6
Personal
brand
creation in the digital age : theory, research and practice
Grzesiak, Mateusz
-
2018
Persistent link: https://www.econbiz.de/10011723493
Saved in:
7
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
8
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
9
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
10
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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