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~subject:"United States"
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United States
Brand management
17,734
Markenführung
17,321
Werbung
13,888
Advertising
11,361
Consumer behaviour
10,218
Konsumentenverhalten
10,071
Markenimage
7,362
Brand image
7,277
Markenartikel
5,541
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5,474
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4,545
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4,477
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3,284
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3,263
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2,694
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2,682
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2,319
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2,316
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2,206
Deutschland
2,072
Theorie
2,043
Theory
2,004
Marketingmanagement
1,973
Marketing management
1,953
Marketing
1,833
Germany
1,571
USA
1,524
advertising
1,409
Luxury goods
909
Luxusgüter
907
Einzelhandel
861
Retail trade
826
Emotion
822
International marketing
799
Internationales Marketing
796
Corporate reputation
716
Firmenimage
715
Customer satisfaction
698
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692
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936
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English
1,291
German
52
French
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Berndt, Ernst R.
8
Saffer, Henry
8
Seldon, Barry J.
8
De Chernatony, Leslie
7
Moser, H. R.
7
Mueller, Barbara
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Okazaki, Shintaro
6
Petty, Ross D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Balmer, John M. T.
5
Burmann, Christoph
5
Forker, Olan D.
5
Goldschlag, Nathan
5
Huh, Jisu
5
Myers, Amanda
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Bronnenberg, Bart J.
4
Cheong, Yunjae
4
Christodoulides, George
4
DeLorme, Denise E.
4
Dubé, Jean-Pierre
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Mittal, Vikas
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Bardhi, Fleura
3
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National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
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Boston College / Department of Economics
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Art Directors Club <New York, N.Y.>
1
Books on Demand GmbH <Norderstedt>
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University College of Swansea / Centre for Development Studies
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Journal of advertising research
35
The journal of brand management : an international journal
30
Journal of advertising : official publication of the American Academy of Advertising
28
Working paper / National Bureau of Economic Research, Inc.
28
International journal of advertising : the quarterly review of marketing communications
27
The journal of product & brand management
20
Journal of business research : JBR
17
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
European journal of marketing : EJM
10
SpringerLink / Bücher
9
Journal of current issues and research in advertising : JCIRA
8
Journal of historical research in marketing
8
The advertising and consumer culture reader
8
The journal of law & economics
8
The journal of media economics
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of international consumer marketing
7
Journal of marketing communications
7
Journal of marketing for higher education
7
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Services marketing quarterly
7
The IUP journal of brand management : IJBRM
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of hospitality management
6
International journal of industrial organization
6
International journal of sport management and marketing : IJSMM
6
Journal of agricultural and applied economics
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing theory and practice
6
Report / Marketing Science Institute
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Tourism management : research, policies, practice
6
Working paper series
6
Advances in applied microeconomics : a research annual
5
Corporate reputation review : an international journal
5
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ECONIS (ZBW)
1,312
USB Cologne (EcoSocSci)
29
RePEc
1
Other ZBW resources
1
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1
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
2
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
3
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
4
Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina
;
Both, Julia
;
Möbius, Cathleen
; …
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 97-110)
.
2009
Persistent link: https://www.econbiz.de/10003864121
Saved in:
5
Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003955672
Saved in:
6
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
7
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer
advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
8
How publicity and
advertising
spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than
advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
9
Measuring the
advertising
efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
10
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and
advertising
spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
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