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United States
Indonesien
19,624
Indonesia
17,337
Werbung
13,854
Online-Marketing
13,141
Internet marketing
13,025
Advertising
11,323
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7,064
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5,990
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2,252
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2,094
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2,090
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1,956
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1,843
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1,840
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1,786
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1,777
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1,741
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1,714
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1,659
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1,565
Malaysia
1,559
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1,558
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1,518
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1,463
advertising
1,406
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1,338
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1,333
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1,054
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1,015
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1,006
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Kaiser, Harry M.
26
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9
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8
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8
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8
Yoon, Sukki
8
Choi, Yung Kyun
7
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Okazaki, Shintaro
6
Pentina, Iryna
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Cheong, Yunjae
5
Forker, Olan D.
5
Goldfarb, Avi
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Taylor, Charles Raymond
5
Zheng, Yuqing
5
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4
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4
Chetty, Raj
4
Chevalier, Judith A.
4
De Gregorio, Federico
4
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4
Doroodian, Khosrow
4
Ehrlich, Gabriel
4
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4
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4
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World Resources Institute
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1
Bertelsmann Stiftung
1
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
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1
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1
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1
Internationale Vereinigung der Textilindustrie
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Journal of advertising research
47
Journal of advertising : official publication of the American Academy of Advertising
33
Working paper / National Bureau of Economic Research, Inc.
31
International journal of advertising : the quarterly review of marketing communications
25
International journal of internet marketing and advertising : IJIMA
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
NBER working paper series
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of business research : JBR
11
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
9
Journal of historical research in marketing
8
Services marketing quarterly
8
The advertising and consumer culture reader
8
The journal of law & economics
8
European journal of marketing : EJM
7
Health marketing quarterly
7
Journal of marketing communications
7
The journal of media economics
7
Discussion paper / Centre for Economic Policy Research
6
International journal of industrial organization
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
6
Journal of promotion management : JPM
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
Psychology & marketing
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
The Routledge companion to advertising and promotional culture
6
Advances in applied microeconomics : a research annual
5
Business horizons
5
Cases on strategic social media utilization in the nonprofit sector
5
International journal of advertising : the review of marketing communications
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of agricultural and applied economics
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of global marketing
5
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ECONIS (ZBW)
1,338
USB Cologne (EcoSocSci)
32
RePEc
5
Other ZBW resources
1
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1
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
2
Are online and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
3
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
4
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
Advertising
in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
6
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
7
Walking in Memphis : testing one DMO's marketing strategy to millennials
Loda, Marsha D.
;
Coleman, Barbara C.
;
Backman, Kenneth
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003966084
Saved in:
8
Operations of online
advertising
services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
9
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
10
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
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