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United States
Consumer behaviour
51
Konsumentenverhalten
51
Advertising
29
Werbung
28
Advertising effects
23
Werbewirkung
23
USA
17
Internet marketing
15
Online-Marketing
15
Brand image
14
Social Web
14
Social web
14
Markenimage
13
Artificial intelligence
11
South Korea
11
Südkorea
11
Künstliche Intelligenz
9
Brand management
8
Fundraising
8
Markenführung
8
Emotion
7
Viral marketing
7
Virales Marketing
7
Altruism
6
Altruismus
6
Ideologie
6
Ideology
6
Charity
5
Comparison
5
Luxury goods
5
Luxusgüter
5
Personalbeschaffung
5
Psychology of advertising
5
Recruitment
5
Vergleich
5
Werbepsychologie
5
Wohltätigkeit
5
Anthropomorphism
4
Charitable organization
4
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1
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1
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English
17
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Yoon, Sukki
12
Choi, Yung Kyun
8
Baek, Tae Hyun
4
Van Esch, Patrick
3
Errmann, Amy
2
Kim, Yeonshin
2
Seo, Yuri
2
Taylor, Charles Raymond
2
Andonopoulos, Vicki
1
Arli, Denni
1
Bakpayev, Marat
1
Black, J. Stewart
1
Duffy, Sarah
1
Gheshlaghi, Mahnaz Haji
1
Griffith, Denni Arli
1
Kim, Jooyoung
1
Kim, Jungkeun
1
Lacey, Heather P.
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Northey, Gavin
1
Riemer, Hila
1
Song, Sujin
1
Torelli, Carlos
1
Viswanathan, Madhu
1
Yoon, Hye Jin
1
Yousef, Murooj
1
Yu, Jay Hyunjae
1
Zdravkovic, Srdan
1
von der Heidt, Tania
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International journal of advertising : the review of marketing communications
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of retailing and consumer services
1
Social and environmental issues in advertising
1
The journal of consumer marketing
1
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ECONIS (ZBW)
17
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
3
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
4
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
Saved in:
5
Increasing parental leave uptake : a systems social marketing approach
Duffy, Sarah
;
Van Esch, Patrick
;
Yousef, Murooj
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 110-118
Persistent link: https://www.econbiz.de/10012253936
Saved in:
6
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
7
AI-enabled recruiting : what is it and how should a manager use it?
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
63
(
2020
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10012172055
Saved in:
8
Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention
Yoon, Sukki
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009778566
Saved in:
9
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
10
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
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